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An Effective Customer Referral Program Uses These Strategies

Your current base of loyal repeat customers will provide a significant portion of your company’s income, but they could also be an important source of new customers. An effective customer referral program will allow you to expand your business with new customers while also improving relationships with existing clients. Here are five ways to make…

Are You Taking Advantage of All That Google Analytics Has to Offer?

The data your website provides about site visitors can help you determine what’s working and what isn’t with your marketing efforts. Google Analytics provides an exceptionally useful tool for site assessment. Here are a few Google Analytics tips to look at to give you the best indication of how your website is performing.

What’s the Best Way to Effectively Use Twitter for Marketing Purposes?

Unlike other social media platforms, such as Facebook, Twitter works in a small space of 140 characters at a time. This concise style of microblogging means that Twitter requires some specialized attention in order to master effective techniques. Here are some suggestions on how to use Twitter to your best advantage as a marketing tool.

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