The client acquisition process requires a considerable investment of resources. Once you have a customer, it costs much less to maintain that individual than it does to find, convince and convert a new customer. Maintaining client loyalty requires its own particular type of investment and must be cultivated and supported throughout your organization to be…
No matter how specialized the industry, its marketing can be broken down into three essential marketing tactics: attraction, conversion and retention. Whether you deal in products or services, whether your company is a small retail boutique or a major manufacturer, these three marketing tactics will form the backbone of your business.
Customer acquisition is traditionally a lengthy process that requires long-term dedication to finding, educating and convincing individuals who will purchase your products or services. Two common techniques in this category are drip marketing and lead nurturing. Both are long-term techniques that must unfold over time, and both require numerous contacts with potential customers. However, there…
Your sales and marketing departments are both vital components of your company, but if their efforts aren’t aligned, their effectiveness can be diminished. Worse, there could be times when these two important functions are working at odds with each other. To make sure both sales and marketing are working in tandem, apply some of the…
A personalized marketing campaign allows you to focus marketing efforts toward the individual customers who are most likely to be interested in your products and services. Personalized marketing is based on your knowledge of your customers—what they usually buy, what topics interest them, what their most common needs are and what they use to solve their…
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy.
Finding out information about your customers is much easier today because of the proliferation of social media platforms—a LinkedIn profile or series of tweets on Twitter, for example, can be very informative. In the best type of relationship marketing, the information you gather on your customers should come from more direct sources.
As marketing costs continue to rise, it becomes more practical and profitable to focus a significant portion of your sales efforts on customer retention. Here are five marketing steps you can take to improve your customer retention and keep your existing customers happy and willing to buy.
Of the many assets in your business, your marketing database is perhaps the most valuable. Your lead database is the pool of prospects you are working to convert into paying customers. Treat your lead database as a valued asset and it will pay you back again and again.
Social media comprises a major component of the communications used to establish and maintain your company’s overall reputation and presence. CEOs and social media are a logical combination for companies that want to forge meaningful connections with customers while sustaining an edge over competitors.
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