When YouTube hit the scene, people thought marketers were crazy to entertain the idea of buying into such a fad. Here we are now, entering into 2017, and video marketing has managed to make a substantial impact in today’s business economy. As an HVAC professional, you have an incredible opportunity to draw an audience at…
There’s a certain science to HVAC marketing that doesn’t quite apply to most other industries: You need to be able to relate to the general public in a manner that’s warm and welcoming while showing your expertise at some pretty complicated (and necessary) processes. If you’re feeling overwhelmed at the idea of generating an HVAC marketing…
In an industry that is equal parts excellent service, stellar work, and outstanding reputation, it’s no wonder why repeat business is so essential to the successful operation of a contractor’s company. Of course, the more contracts you have signed for future work, the easier your workflow and budgeting will be. This begs the age-old contractor question:…
You’re one busy contractor. You hardly find time in your day to make it from one appointment to the next, let alone sit in your office and mull over your next major marketing campaign. While it’s a great problem to have, it can come back to bite you if you don’t keep your pipeline filled…
Making the most of your contractor marketing efforts requires a bit of relationship building and a lot of commitment to your brand. When you combine these two elements, the rest will come naturally. As a contractor, you should see your customers as seasonal consumers with year-round needs. Because your pool of potential buyers operates largely on…
Everything a heating & cooling contractor comes into contact with on a daily basis requires a tune up from time to time. Although you’re fully aware of this as a business leader, many of your customers may find themselves letting the maintenance of their household items fall to the bottom of their to-do list when life gets…
Ready to dig in and really learn about contractor marketing straight from the source? We’re excited to announce that Halo Programs will be a major player in this year’s 2016 HVAC/R Expo of Michigan presented by Behler-Young! The HVAC/R Expo of Michigan is a major event, and contractors from far and wide will converge on Suburban…
In the HVAC world, service agreements can be the bread and butter of a business. They tend to offer the luxuries of loyalty, repeat business, and up-sale opportunities that aren’t always available from non-service agreement situations. Not every customer will commit to a service agreement, but that doesn’t mean you should quit trying for the…
Most CMOs explore outside their scope in search of sales when their greatest revenue source is waiting right at their doorstep. Customer retention rates that are increased by a mere 5% raise profits by between 25% and 95%. This applies to all industries, but HVAC customer retention generates profits per customer that soar high above…
Generating leads is paramount to your contracting business. While this may be stating the obvious, it is critical that your website creates a responsive environment for your contractor marketing goals. Merely having a presence on the web is not good enough in the competitive marketplace. While SEO and keywords certainly help to drive web traffic for…
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