When consumers buy an item, it’s common for the buyer to justify the purchase through logic, good reasons or practical concerns. In the majority of cases, however, this justification is a smokescreen. The actual purchase was motivated by an emotional reaction, whether to the company, the marketing message, the salesperson or the product itself. A company…
Substantial profits can come from repeat customers, and well-crafted and applied client retention strategies are the key to repeat business. Here are nine simple but effective ways to keep customers coming back to you.
No matter how specialized the industry, its marketing can be broken down into three essential marketing tactics: attraction, conversion and retention. Whether you deal in products or services, whether your company is a small retail boutique or a major manufacturer, these three marketing tactics will form the backbone of your business.
As marketing costs continue to rise, it becomes more practical and profitable to focus a significant portion of your sales efforts on customer retention. Here are five marketing steps you can take to improve your customer retention and keep your existing customers happy and willing to buy.
Social media comprises a major component of the communications used to establish and maintain your company’s overall reputation and presence. CEOs and social media are a logical combination for companies that want to forge meaningful connections with customers while sustaining an edge over competitors.
Business owners spend much of their time searching for the best ways to attract and keep customers. Equally valuable lessons can be learned from recognizing what drives customers away.
Businesses rise and fall on the strength of numbers. Here are seven important numbers that will help your business grow and improve client retention.
Once you’ve spent effort and resources acquiring a customer, the next step is to make sure that person stays loyal to your company and returns for more of what you have to offer. Customer retention programs are designed to generate and reward repeat purchases and keep interest in your products and services high.
A customer who makes repeat purchases and sticks with your products and services has much more long-term value than a customer who purchases once and never returns.
A successful business applies careful attention to customer care at all points of the sales and servicing process. New leads must be cultivated and acted upon while current customers must be served efficiently and respectfully.
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