Whenever you decide to begin a new marketing campaign, the end result should provide a significant return on the investment, or ROI. That’s why it’s important for businesses to take the time to evaluate the best strategy moving forward, one that will get results. Cross-media marketing campaigns could be just what you’re looking for — they…
An email marketing campaign can be an effective tool that optimizes your existing database of customers. But what is the best way to go about implementing email marketing to make your investment in this tool successful?
Businesses that rely on local consumers to drive sales can benefit from taking a neighborly approach to marketing. Used in combination with other direct-mail marketing campaigns, a multilevel strategy that includes customer prospecting can be an ideal, cost-effective means to producing a more effective customer database.
Are you satisfied with results of your marketing efforts? Does your overall marketing strategy include a variety of tools, including social media, direct mail and lead generation to reach the widest consumer base possible? If it doesn’t include business ecards for marketing, you’re likely missing out on a huge demographic and the potential to increase…
Lead generation has long been used by businesses to increase sales. What’s new about lead generation, however, is how it’s done — and the cost-per-lead ratio with this new approach is much more cost effective. Using internet technology and a host of marketing communication solutions, the ability to get a return of exclusive leads just…
Already convinced that email marketing works? An effective campaign should inform consumers, increase your brand awareness and retain existing customers. But your strategy should also include factors that guarantee lead generation to maximize your efforts — and guarantee results.
An effective HVAC marketing strategy should generally include a broad spectrum of tools designed to reach your target consumer, and yield results. But, finding out just what those tools are can be difficult, and that process requires time. And unless you have the time to spend hours staying up-to-date on the latest marketing know-how, your…
It makes sense to invest in marketing, because it’s a proven way to boost your overall sales. However, if you develop a marketing strategy without a definitive plan, you could be wasting valuable dollars. But even if you have a strategic plan, it’s important to know the effectiveness of that plan, so you can make…
Want to know what your customers are really thinking? You can create and nurture the relationship with your current customers with effective customer retention programs that allow you to keep your business at the forefront of your customers’ minds, as well as allowing them the opportunity to provide input — giving you valuable, real-time information…
Are you using your leads wisely? While it’s important to have a collection of valuable leads (qualified and other), what you do with those leads generally dictates success. Much of marketing’s hype is currently centered on social media, leading some to believe email is a relic, but that’s just not true. Targeted email campaigns may…
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