The value of a personal note is priceless, and optimizing that connection with your customers can mean the difference between getting lost in all the marketing noise and helping your company stand out to your valued customers. Automatic thank you cards can make that communication process infinitely easier — and with a more systematic, planned…
Posted by Terry Bean The sooner you figure that out, the more effective relationships you’ll have. The more effective your relationships are, the faster your business will grow. Remembering this when it comes to your communications will set you apart from most other people we will meet. Why? Because most people haven’t contemplated this possibility:…
Posted by Terry Bean I’ve been saying for years that “all business is relationship business.” It’s no surprise that relationship marketing has become the most important form of marketing there is. Relationship marketing is ideal for customer retention, lead generation and brand awareness. But this post isn’t simply about relationship marketing. It’s about a very…
Reporters often write stories about local businesses for their newspapers. In order to get that free publicity, you have to know how to talk to a reporter. Here are a few things to remember. Don’t call a reporter to say your business is just like the one they recently wrote about. That’s not interesting and…
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