There are many business owners in the HVAC industry who find that prospecting and selling don’t come naturally. If you run a home heating and cooling company offering expert home comfort and related services, you may instead excel at managing people or you may have more of an engineering mindset. No matter where your true interests and…
Prospecting is one of the most effective business development tools that can differentiate you, if you follow a system to do it the right way. Marketing activities like targeted emails or direct mail can help build your name and brand identity, but they need to provide convenient ways for the client to respond. When you…
Once a transaction has ended, your buyers walk away with a new home and you walk away with a commission check. The savviest brokers know that their relationship with the buyer is just beginning. With a good client retention program, you can get referral business from the client but also be in position to help him/her…
Niche marketing dovetails into the secret for success in real estate—focus. When you choose a niche for yourself, you identify a geographical area, a client profile or a property profile that helps you concentrate your knowledge and target your marketing activities. Creating a niche business and marketing system to go with it offers multiple rewards….
Other than repeat business, client referrals are some of the most lucrative leads you can receive. When a referral comes in, that prospect starts with some knowledge of you and how effective you are based on a testimonial from someone that he or she trusts. All that you need to do is to convert the…
Finding leads and converting them to customers is a major concern for any company, but these processes are only part of a comprehensive client retention strategy. Here are four reliable ways to increase client retention: Reward your clients – Your clients will react favorably to gestures that make them feel noticed and appreciated. For example, provide customer-only discounts,…
As a businessperson, you know your products and services well, and you probably know who you sell to most often. But do you really know your target market as well as you should? Here are some suggestions you can use to narrow down your target market and help you see the most profitable areas for your marketing…
There are some old truths of business that never lose their relevance, and perhaps the most important of them is “keep your customers satisfied.” One of the easiest ways to find out what keeps your customers happy is to conduct regular customer satisfaction surveys. These types of surveys can help you in the following five important…
September 2013 Issue The Latest Real Estate Marketing Tool: Video – Should You Embrace It? Video has established itself as the way to communicate online. Did you know Google gives video content increased priority in its rankings? People of all ages watch videos on every kind of device, ranging from smartphones to television sets. If…
August 2013 Issue What Is One Client Worth In Real Estate If you’ve ever bought a cell phone or a razor with replacement blades, you’ve done business with a company that understands the lifetime value of a client. Those businesses pay little or no attention to the profit they earn on the first sale. Instead,…
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