Online marketing is no different from other marketing in that it requires a call to action that encourages the customer to take the next step, whether that is contacting your company or making a purchase. Optimizing your conversion rate can be accomplished by recognizing the four main buying stages your site visitors may occupy, and then…
While social media holds considerable influence in the marketing field, don’t ignore the most powerful form of communication possible for marketing: word-of-mouth advertising.
According to recent research, improving your customer loyalty by just 10 percent can bring you an 80 percent boost in profits. When you think about it, a 10-percent improvement isn’t that drastic. Just by making a few changes in the way you approach customer retention, you could see an improvement like that within the year.
Company storytelling has become a catch phrase in today’s marketing world and with good reason. To really stand out these days, you need to be remarkable. You need a narrative that resonates with your target audience. For all the current talk about storytelling, though, many companies are still coming up short. If you’re struggling with…
As social media brings businesses and customers closer together, the people who support your brand want to know your story —who you are, where you came from and why you’re doing what you do. Your brand needs a unique stamp, and the story of why you’re in your particular line of business will give it…
Year after year, email marketing has remained one of the most reliable ways to nurture profitable customer relationships. Like any other online marketing method, though, email marketing is rapidly evolving. To keep your competitive edge in 2013, you’ll want to stay on top of these six email marketing trends.
“Relationship marketing” may be the current catchphrase, but the concept is as old as commerce itself. Developing relationships is the key to building a sustainable business.
Before you finalize your 2013 marketing plan, take one more look through. Chances are you’ve left out at least one potentially profitable client retention strategy.
Whether or not you agree with the “marketing rule of seven,” it’s undeniable that the more times people in your target market hear about your company, the more likely they are to become customers.
Somewhere out there is a group of people who’d happily buy from you and even refer more business to you … if only they remembered you exist. Those people are your satisfied past customers.
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