Putting Your Database to Work for Marketing
The information contained in your customer database is a rich and reliable source of insight into your customers’ needs, interests and buying habits.
customer retention
Keeping Up With The Times: A Must For Customer Retention
While new leads and conversions must be a major part of your marketing efforts, you must also dedicate continual attention to customer retention strategies. Here are some fundamental techniques for maintaining customer interest in your business and for giving your client base good reasons to return to you again.
Customer Tracking: Know When You’re Needed Again
Timing is an essential part of serving customers effectively and expanding your business.
Keeping Customers Is Key — and Doable With These Strategies
When you’re growing a business, especially when you’re on a limited budget, keeping customers is more than half the battle. In fact, studies suggest keeping an existing customer costs around seven to 10 times less than winning over a new one. These practical strategies will help you build a loyal customer base on any budget.
For Optimal Customer Retention, Establish Clear Marketing Tactics
Growth doesn’t require constant hassle, but it does take clarity. Clarity is what makes a finely tuned customer retention system one of the most powerful weapons in your marketing arsenal. To be truly effective, though, that system must be based on focused, high-impact tactics tailored to your customer base.
Getting the Most From Your Email Marketing Campaign
An email marketing campaign offers a convenient and inexpensive way to communicate new offers to your existing customers. In carefully managed contexts, email marketing also provides connections with thousands of potential new customers.
Keeping Your Customers Coming Back: 5 Tips
Customer loyalty is one of the best indicators of lasting profitability. While a great product and fair prices play undeniable roles in keeping your customers loyal, those factors alone aren’t enough. To win repeat business, there’s more you’ll need to do.
Marketing Your Product: Are You Part Of The Daily Conversation?
While social media holds considerable influence in the marketing field, don’t ignore the most powerful form of communication possible for marketing: word-of-mouth advertising.
Taking Customer Loyalty Up a Notch: 5 Tips
According to recent research, improving your customer loyalty by just 10 percent can bring you an 80 percent boost in profits. When you think about it, a 10-percent improvement isn’t that drastic. Just by making a few changes in the way you approach customer retention, you could see an improvement like that within the year.
Relationship Marketing Programs Keep Your Customers As Sources Of Revenue And Referrals
“Relationship marketing” may be the current catchphrase, but the concept is as old as commerce itself. Developing relationships is the key to building a sustainable business.
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