Prospecting for new clients is a vital component of maintaining consistent sales and reaching revenue goals. However, it can be easy to see prospecting as a tedious chore or an unpleasant obligation, perhaps even as something to be put off until absolutely necessary. Here are five tips you can use to boost your prospecting strategy…
It takes time and resources to nurture a prospect from qualified lead to paying customer. The return on investment you’ve made in acquiring customers can be compounded significantly by pursuing repeat business from existing clients. Here are some effective ways to keep your name in your clients’ awareness so that they’re likely to turn to you…
Finding new leads and cultivating them into customers is a necessary process, but it shouldn’t be the only method you use to keep the revenue flowing. Your past customers are also a rich source of potential sales, one that will take less commitment of resources and effort to reacquire. By reaching out to past clients, you’ll be…
Acquiring new customers is likely to be a common goal for companies and marketers in 2014. It’s certainly true that a steady influx of clients is important to sustaining a business. However, any company can gain new customers, generate more sales, and improve profits by focusing on existing customers with well-crafted customer retention programs. Why Focus on…
In the flurry of planning and running a marketing campaign, it’s easy to forget that each marketing program will require specific steps and actions to be successful. Here are some marketing program examples that illustrate how Halo Programs can help you with customized, effective marketing processes.
A new online resource has been published to help businesses focus their database marketing efforts for greater efficiency and success. “Continuity with Your Customers Part 1: Introduction to Database Marketing” provides a comprehensive primer on database marketing and what it can do to help your company succeed in a challenging, ever-evolving marketplace.
By better serving the clients you already have, you’ll improve your own bottom line while also increasing client satisfaction and retention. Here are some ways to use well-timed upsells and other creative techniques to please and retain clients.
Keeping clients is the goal of every company. However, the business world can be unstable, and despite all of the best efforts of a company’s management and staff, clients can leave the industry, go out of business or choose to go to one of your competitors. Here are some suggestions on how to prepare for and…
No matter how specialized the industry, its marketing can be broken down into three essential marketing tactics: attraction, conversion and retention. Whether you deal in products or services, whether your company is a small retail boutique or a major manufacturer, these three marketing tactics will form the backbone of your business.
As marketing costs continue to rise, it becomes more practical and profitable to focus a significant portion of your sales efforts on customer retention. Here are five marketing steps you can take to improve your customer retention and keep your existing customers happy and willing to buy.
End of content
End of content
