Business owners spend much of their time searching for the best ways to attract and keep customers. Equally valuable lessons can be learned from recognizing what drives customers away.
Businesses rise and fall on the strength of numbers. Here are seven important numbers that will help your business grow and improve client retention.
Halo Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.
Once you’ve spent effort and resources acquiring a customer, the next step is to make sure that person stays loyal to your company and returns for more of what you have to offer. Customer retention programs are designed to generate and reward repeat purchases and keep interest in your products and services high.
A customer who makes repeat purchases and sticks with your products and services has much more long-term value than a customer who purchases once and never returns.
A successful business applies careful attention to customer care at all points of the sales and servicing process. New leads must be cultivated and acted upon while current customers must be served efficiently and respectfully.
Your customer database has great value as a source of marketing data that can drive your business to increased sales, better customer retention and greater profitability.
Acquiring and keeping customers is the core necessity for your business. When looking for ways to improve your client retention program, you can benefit from applying a well-tested and proven metaphor to guide your actions: the sales funnel.
Acquiring new leads and customers is certainly important, but without repeat customers who endorse your company and support you with their purchases, your business will likely fall short of its potential. Customer loyalty is built through effective follow-up that creates sincere and meaningful relationships with your customers.
Database marketing is a powerful and effective way to generate new leads while promoting brand loyalty and increasing sales to existing customers.
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