Retaining customers is crucial for the success of your HVAC business. Repeat customers not only provide steady revenue but also bring referrals, testimonials, and positive reviews that attract new customers. Selling more to your existing customers is more cost-effective than finding new ones. It typically costs at least six times more to acquire a new…
Even though much of today’s marketing efforts are focused online, the old tried-and-true method of direct mail marketing still works to produce leads and conversions. Here are five effective techniques for creating stronger content that will capture attention and convince readers to take the next step in the marketing process. Where could you improve your direct…
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy.
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