The effectiveness and profitability of your company is closely tied to the success of your marketing programs. To make these programs as effective as possible, it is necessary to establish a framework of metrics that can be easily identified, quantified and analyzed.
The vital process of lead generation requires using the most effective techniques available, allowing you to get the most return for your efforts. Content marketing is a lead-generation method that can, over time, turn leads into your most dedicated customers.
When customers use your products or services, they will develop an opinion about all aspects of the transaction — the price, customer service, speed of delivery and quality.
When you cross-sell, you offer an additional product or service that complements or is related to the purchase already being made. The customer’s already in a buying mood and may perceive your cross-selling strategies as a beneficial element of your customer service.
In today’s vast international market, focusing attention on your company, products and services becomes more difficult as similar offerings emerge from competing companies. The following are four corporate branding strategies that have been proven effective in specific demographic segments.
Once you’ve spent effort and resources acquiring a customer, the next step is to make sure that person stays loyal to your company and returns for more of what you have to offer. Customer retention programs are designed to generate and reward repeat purchases and keep interest in your products and services high.
Marketing can be the single most important, and also the largest, expense for many businesses. It’s vital that you know if your marketing is working.
Your business grows according to how well you nurture and develop your prospects. As you plan for lead development, you have access to two powerful techniques: drip marketing and closed loop marketing.
Your customer database has great value as a source of marketing data that can drive your business to increased sales, better customer retention and greater profitability.
As much as we might want sales to happen immediately, customers often don’t respond to sales and marketing efforts on the spot. For multiple reasons, they might not be ready or able to commit to a purchase.
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