Tech Entrepreneur Marc Mandt Takes on Another New Challenge as the CTO at Halo Programs
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Tech Entrepreneur Marc Mandt Takes on Another New Challenge as the CTO at Halo Programs

WALLED LAKE, Mich.–(BUSINESS WIRE)–For more than 50 years, Halo Programs has provided valuable industry-specific automated marketing to mortgage, real estate companies, and HVAC contractors, with tools designed to generate low-cost, high-yield customer leads. Over the last 10 years, the company has developed 3 industry-specific CRM solutions. It has taken another big step by promoting tech…

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5 Benefits of Corporate Database Marketing

Corporate database marketing involves collecting, analyzing, and processing your data on both current and potential customers. Companies have been using database marketing for many years. However, you can now leverage social media and innovative marketing strategies to collect more detailed profiles and use this enhanced information to create sophisticated marketing programs that target specific segments….

How to Propel Your Small Business With Radius Marketing
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How to Propel Your Small Business With Radius Marketing

Marketing to your existing customers and using marketing to expand is obviously important for any small business. Radius marketing, which targets people around a certain address, could be just what your company needs. Keep reading to learn more about this style of marketing and how it can help you retain your current customers and find…

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4 Essential Database Marketing Techniques

In today’s digital world, a well constructed and maintained customer database is a vital asset for a comprehensive marketing strategy. Your company’s ability to connect your services and products to the needs of current, past, and potential customers helps retention and generates leads. The following are four essential database marketing strategies and techniques to drive your company’s marketing ROI…

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How to Set Clear Marketing Objectives That Build Your Business

If you want to build your company, it’s necessary that you establish workable plans and measurable marketing objectives. When you know what you’re reaching toward, you’ll be able to formulate detailed plans to achieve it. Better yet, you’ll know when your objectives have been met and when you need to form new goals to take…

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There’s Always Room for Improvement When It Comes to Customer Experience

One of the main components of success for any company is customer service. Without excellent service, your customers are likely to be dissatisfied enough to seek better products, services and solutions from competitors. Even if you think your company is providing outstanding customer service, it could be possible that the process has broken down somewhere within…

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Customer Database Marketing: The Key to Lead Generation and Retention

The daily work of finding new leads and retaining customers will, over time, generate considerable amounts of data. To continue bringing in new leads and serving your current customer base, this data needs to be organized and managed effectively. Effective CRM and database tools will allow you to use the data you already possess for…

7 Qualities of a Memorable Client Follow-Up Program
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7 Qualities of a Memorable Client Follow-Up Program

Successful companies realize their engagement with customers doesn’t end after a purchase of products or services. A client follow-up program offers you the chance to deepen your relationship with customers while also increasing the chance that they’ll return to you again. 

Best Ways to Keep Your Name in Front of Clients for Repeat Business
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Best Ways to Keep Your Name in Front of Clients for Repeat Business

It takes time and resources to nurture a prospect from qualified lead to paying customer. The return on investment you’ve made in acquiring customers can be compounded significantly by pursuing repeat business from existing clients. Here are some effective ways to keep your name in your clients’ awareness so that they’re likely to turn to you…

Reaching Out to Past Clients Is Worth the Effort, Don’t Let Your Competition Steal Them
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Reaching Out to Past Clients Is Worth the Effort, Don’t Let Your Competition Steal Them

Finding new leads and cultivating them into customers is a necessary process, but it shouldn’t be the only method you use to keep the revenue flowing. Your past customers are also a rich source of potential sales, one that will take less commitment of resources and effort to reacquire. By reaching out to past clients, you’ll be…

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