Let Your Database Drive Your Marketing Efforts – Start With a Company Database Evaluation
Database marketing is a powerful and effective way to generate new leads while promoting brand loyalty and increasing sales to existing customers.
marketing strategies
Online Response Forms: Garner Quality Leads With Creative Questions
Online response forms provide marketers, website owners and virtual businesses with the opportunity to gather useful information from potential customers who visit social media pages, websites and blogs.
Putting Your Database to Work for Marketing
The information contained in your customer database is a rich and reliable source of insight into your customers’ needs, interests and buying habits.
Keeping Up With The Times: A Must For Customer Retention
While new leads and conversions must be a major part of your marketing efforts, you must also dedicate continual attention to customer retention strategies. Here are some fundamental techniques for maintaining customer interest in your business and for giving your client base good reasons to return to you again.
Check Out Your Own Online Presence and See Your Company From Clients’ Eyes
Your online presence is tied directly to factors such as your website and your participation in social media. Cumulatively, however, it amounts to much more than simply being on Facebook or getting found in a Google search.
Turn Your Customer Database Into a Lead Generation Machine
The basic information you maintain on your customers is extremely useful, but a well-managed customer database can be much more than a simple repository of customer data. You can also use it as an effective lead generation tool that lets you find additional ways to serve existing customers, as well as new clients who have a…
Customer Tracking: Know When You’re Needed Again
Timing is an essential part of serving customers effectively and expanding your business.
6 Tips for Getting Your Client Database on Track
Your client database is one of your most powerful tools for sustaining relationships with your existing customers and at the same time expanding your business with repeat sales. Here are six effective ways to keep your client database current, accurate and ready to work for you.
Brand Consistency Matters: Keep Your Name Relevant to Your Client
Developing a brand identity requires careful assessment of your market and structuring of the message you send to both potential and existing customers. To properly sustain and build your brand, these messages must be designed to accomplish two important goals: maintaining brand consistency and demonstrating product relevance.
Drip Marketing Essentials: Effective Techniques
The modern marketing world often seems to depend on speed. However, in some cases, a slower and more deliberate marketing campaign can produce better results. Drip marketing is an approach to awareness building, sales and marketing that relies on effective messages delivered over an extended period of time.
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