It is not accurate to say any one marketing channel is dead and no longer worthwhile. It is important to reach your customers with a combination of both direct and indirect channels. This way, they can choose to interact and purchase your product or service in the channel best suited to them. The Digital Consumer…
The vital process of lead generation requires using the most effective techniques available, allowing you to get the most return for your efforts. Content marketing is a lead-generation method that can, over time, turn leads into your most dedicated customers.
Social media, email and websites have firmly taken their place in the marketing mix alongside traditional print, radio and television advertising.
Social media marketing continues to be a powerful tool for both online and brick-and-mortar companies.
Small to medium-sized companies may be strained to devote the resources to the vital but expensive business function of marketing.
Business owners and marketers are continually interested in forecasting industry trends and predicting the behavior of their customers.
Today’s most effective marketing takes full advantage of all of the channels available to companies. Multichannel marketing uses more than one method to reach new customers and to communicate with existing clients. More importantly, multichannel techniques combine and coordinate these multiple contacts to get the best possible return on marketing campaigns. By leveraging modern communication…
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