When customers use your products or services, they will develop an opinion about all aspects of the transaction — the price, customer service, speed of delivery and quality.
You already know highly targeted marketing gets better results than a scattershot approach. Even so, there’s one type of targeted marketing you may be overlooking: radius marketing.
While social media holds considerable influence in the marketing field, don’t ignore the most powerful form of communication possible for marketing: word-of-mouth advertising.
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