Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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How Contractors Can Get More Testimonials
Testimonials mean a lot to today’s relationship-oriented consumer. With so much information at their fingertips, people are researching purchases of equipment and services far more than ever before, and when all the facts and figures have been entered into the equation, many consumers use likability as a tiebreaker. To rank high on that relationship-building scale, you’ll need…
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3 Benefits of Using a Real Estate Client Referral Program
All successful real estate agents know that if they want to succeed they must find a way to build trust with prospective clients. In real estate one of the best ways to develop a trust-based relationship with clients is to be introduced to them by a mutually-trusted party. Simply put, people are much more likely…
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Marketing in the New Age: Tips for Real Estate Agents
Marketing for real estate agents is all about bringing new clients in and keeping in contact with your previous clients. Once upon a time, the best way to do this was via newspapers and holding prominent office space. These days it is likely that your future clients will head online to not only find you,…
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Mortgage Lead Generation Made Easy
After more than 30 years of steady growth, the United States real estate market experienced a dramatic downturn in 2006. Now, the market is recovering. Real estate professionals who have weathered the troubled times are once again positioned to succeed. If you want to take advantage of the opportunities presented by this upturn in the market, you will…
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3 Keys to Building a Potential Customer List
Potential customers are the lifeblood of any small business, and if you’re not growing that means you’re slowing down. Understanding how to build a potential customer list can help keep new clients and consumers coming in the door. While learning how to build a potential customer list isn’t always easy, it is something every business…
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Managing Centralized Marketing Systems at the Enterprise Level
When it comes to protecting your brand, meeting approval of compliance (if necessary) and maintaining a cohesive image, centralized marketing is the only option. With it, you ensure a consistent message is sent from all locations. The biggest pitfall of centralized marketing systems is that decision makers are often out of touch with people on the…
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4 HVAC Social Media Tips
4 Tips to Spruce Up the Social Media Aspect of Your HVAC Marketing Campaign Promoting your business through social media is essential these days, but for HVAC companies, catching and keeping public interest, as well as winning social media followers, can be hard. People tend to look for HVAC contractors only when they have an…
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3 Ways to Grow Your HVAC Business
The chances are that you have put a great deal of energy into making your HVAC business a success. It is your bread and butter for the present and the future, and perhaps you are concerned about how to grow your HVAC business over the long term. Competition is constantly on the prowl to pull business…
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Setting Up Your Contractor Customer Retention Program
When it comes to your business, you already know that you do an excellent job servicing your customers. If you didn’t, you wouldn’t be in business. Great contractors, however, tend to fall into a trap of thinking that their great service automatically affords them return business. Unfortunately, this isn’t necessarily the case, because your customers…
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How to Make Your Coupon Mailings More Effective
Coupons have been an accepted form of marketing for years because they work to entice new customers while providing incentives for your regular customers to come back. Coupon mailings need to be done effectively though if you want them to really help you generate more business. Use this guide to make sure your coupon mailings are…
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4 Reasons To Automate Your Client Follow-Up Program
We all know that staying in contact with both new and past clients is important when it comes to your real estate business. Referrals from previous clients can make up a large percentage of your business, but for this to happen, you need to stay in touch with your clients. Automated follow-ups are a great way to stay…
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Why Automated Marketing for Loan Officers Works
The purpose of marketing is to generate leads to possible customers. Because the time between mortgage loans can sometimes span years, you need to stay fresh in the minds of both past and potential customers, and at the same time differentiate yourself from the competition in a positive way. That’s why automated marketing for loan…