Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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In Direct Mail, Frequency Matters
How much is too much? A good direct mail campaign can do wonders for your business. But how often do you need to send things out in order to be effective? The frequency of direct mail is an essential aspect of your campaign. Here is a brief guide for getting the balance just right. Concentrating…
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Tips For Designing Your Own Postcards & Uploading For Print
Catching your customer’s eye and distinguishing your mail from the junk mail pile is easy with a well-designed postcard. Information can be presented without the hassle of opening an envelope, and eye-catching colors with a clear call-to-action mean higher engagement and a greater sense of value from the reader. Here are some postcard design tips for…
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Implementing a Multi-Channel Marketing Strategy
Today’s savvy consumers are no longer passive advertising recipients — they’re actively seeking out information on the goods and services they buy using multiple platforms. To reach out and attract prospects and customers, your business needs to implement a matching multi-channel marketing strategy. Here’s a guide brought to you by Halo Programs. Multi-Channel Marketing 101…
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4 Effective Ways to Cross-Sell Your Brand
It’s a standard rule of business that whatever the customer is looking for, you should sell them something more. Whether it’s an upgrade to their service agreement or extra features on a new car, the more value you can get out of a single sale, the better. This is called cross selling. But it can’t be…
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4 Essential Database Marketing Techniques
In today’s digital world, a well constructed and maintained customer database is a vital asset for a comprehensive marketing strategy. Your company’s ability to connect your services and products to the needs of current, past, and potential customers helps retention and generates leads. The following are four essential database marketing strategies and techniques to drive your company’s marketing ROI…
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Does Your Business Understand Relationship Marketing?
Does Your Business Understand Relationship Marketing? It’s estimated that, for the average company, less than 20 percent of their customers will return for another sale. Customer retention can be tricky, and a lot of organizations don’t do it right. So how do you keep customers around, and even get them to tell their friends about…
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How to Generate the Best Possible Mortgage Leads
Whether tapping your own ingenuity, utilizing the Internet’s resources or trekking time-tested and proven marketing avenues, there’s a bountiful supply of mortgage leads to win over. The best possible leads will be qualified parties interested in your services, your products and in you. On that account, you will need all of the preceding skills, tools and strategies…
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Effective Ways to Follow-Up with Prospects and Clients
Clients are more concerned than ever with hearing from your company after you make a sales pitch or complete a transaction. The most effective customer retention strategies utilize follow-up communication in an eye-catching way. If you want to stay ahead of the competition, employ these effective follow-up strategies to boost business. Be Quick Following-up immediately after your meeting…
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Essential Customer Retention Advice for Small Business Owners
Attracting new customers is an important part of maintaining your company, but repeat customers are the key to long-term business success and profitability. Apply the following concepts and techniques to your customer retention strategy and you’ll see more familiar faces coming back for repeat purchases. Establish a customer retention program: Industry experts estimate it costs…
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Increase Brand Awareness with a Viral Video
For businesses looking to boost brand awareness and gain more leads, online video has the potential to provide an explosive increase in the number of potential customers who are familiar with the company and its offerings. A viral video can spread brand awareness to millions of viewers across the United States and internationally. Even simple…
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Metrics that Help You Measure Your Inbound Marketing Success
Inbound marketing offers companies dozens of ways to assess whether or not a campaign is working. Depending on what you’re trying to accomplish with your inbound marketing techniques, you could measure success by the number of new addresses gathered, the number of Facebook followers, or the number of downloads of your content. In the context…
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B2B Sales Lagging? Get More Referrals with these Strategies
In the context of B2B sales, generating leads and getting referrals is just as important as in B2C selling. When dealing with other businesses, however, a B2B sales professional has some different but effective B2B referral strategies that can be brought into play to increase the number of leads and referrals.? Build your social media…