Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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4 Ways to Make Your Real Estate Marketing More Effective
There’s plenty of information out there regarding effective real estate marketing, so to get you thinking about some fresh ideas for 2016, we’ve pulled together four of the best ideas available right now. The focus is still on inbound, with an eye towards reducing the amount of time you need to spend on your marketing…
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3 Ways Loan Officers Can Get More Referrals
The real estate game is constantly changing with the players rotating in and out. Whether it’s realtors you’ve been working with or past clients you’re still connected to, depending on them to provide consistent business isn’t possible. To keep your work flowing, you need to have referrals for new work when the regular work is slow….
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How to Build a Farm List
Creating a real estate farm can be an important tool in improving your listings and building strong relationships. By creating a farm list, you can build a strong rapport with home and business owners in a targeted area. Farming can take time, but the fact that it is specific to a certain neighborhood or area can…
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How to Attract New Customers With Both Direct Mail and Email Marketing
Keeping your existing customers happy is obviously important, and if your company is going to expand and continue to move forward, you also need new customers coming in. While many small businesses are moving toward electronic marketing methods only, the fact is that you can do a better job to attract new customers with direct mail…
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Email Marketing Tips for Contractors: Make the Most of This Holiday Season
The holiday season is a time to touch those people who have touched your life in some way. It’s when relationships come to a more personal level, and grace and giving are shared all around. This concept is no different for businesses than it is for family and friends, and if you go about it…
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How Contractors Can Get More Testimonials
Testimonials mean a lot to today’s relationship-oriented consumer. With so much information at their fingertips, people are researching purchases of equipment and services far more than ever before, and when all the facts and figures have been entered into the equation, many consumers use likability as a tiebreaker. To rank high on that relationship-building scale, you’ll need…
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3 Benefits of Using a Real Estate Client Referral Program
All successful real estate agents know that if they want to succeed they must find a way to build trust with prospective clients. In real estate one of the best ways to develop a trust-based relationship with clients is to be introduced to them by a mutually-trusted party. Simply put, people are much more likely…
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Marketing in the New Age: Tips for Real Estate Agents
Marketing for real estate agents is all about bringing new clients in and keeping in contact with your previous clients. Once upon a time, the best way to do this was via newspapers and holding prominent office space. These days it is likely that your future clients will head online to not only find you,…
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Mortgage Lead Generation Made Easy
After more than 30 years of steady growth, the United States real estate market experienced a dramatic downturn in 2006. Now, the market is recovering. Real estate professionals who have weathered the troubled times are once again positioned to succeed. If you want to take advantage of the opportunities presented by this upturn in the market, you will…
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3 Keys to Building a Potential Customer List
Potential customers are the lifeblood of any small business, and if you’re not growing that means you’re slowing down. Understanding how to build a potential customer list can help keep new clients and consumers coming in the door. While learning how to build a potential customer list isn’t always easy, it is something every business…
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Managing Centralized Marketing Systems at the Enterprise Level
When it comes to protecting your brand, meeting approval of compliance (if necessary) and maintaining a cohesive image, centralized marketing is the only option. With it, you ensure a consistent message is sent from all locations. The biggest pitfall of centralized marketing systems is that decision makers are often out of touch with people on the…
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4 HVAC Social Media Tips
4 Tips to Spruce Up the Social Media Aspect of Your HVAC Marketing Campaign Promoting your business through social media is essential these days, but for HVAC companies, catching and keeping public interest, as well as winning social media followers, can be hard. People tend to look for HVAC contractors only when they have an…