Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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4 Things to Include In Your Next Real Estate Mailer
Direct mail is a great way to target a neighborhood or area. It lets your “farm” or target audience know more about your business, and it helps you stand out against your competition. When it comes to sending out real estate mailers, there are a few key things you need to add to get your audience’s attention….
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The Advantages of a Keep-in-Touch Program for Mortgage Professionals
Mortgage professionals occupy a unique position in the financial world. The home is the largest purchase most consumers will ever make; very few homebuyers have the funds available to purchase a home outright. As a mortgage professional, you are an essential part of making the dream of home ownership into reality. Underwriting mortgages can be profitable, but…
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3 Steps to Automating Your Corporate Marketing
With more marketing channels available today than ever before, automating corporate marketing is the best way to streamline marketing and ensure you maintain a consistent message and image across all the channels. Ideally, it will increase internal efficiency and keep your customers coming back. Online and offline Many larger companies today are hiring marketing employees…
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Invitation Mailers: How to Make Sure Your Next Event is a Huge Success
Events are a huge part of getting new customers to work with your company for many small businesses. That’s true of all sorts of companies, from art galleries to car dealerships to service-based businesses like landscape designers and insurance agencies. Knowing how to design and create an invitation mailing successfully can be tricky, however. In…
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Developing a Company Cross Selling Campaign
A company cross selling campaign is a great way to capitalize on your hard-earned customer base. With cross selling, you already know your audience and that they are both aware and interested in your products and services. Lead generation and acquisition of new customers cost significantly more than maintaining a relationship with existing customers and…
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3 Ways Contractors Can Increase Their Referral Business
Generating revenue for your HVAC business is paramount to continued success. Your reputation in the community and the quality of the work you do is vital. Relying on the hope that customers just wander in the door and provide a steady stream of income will not do. What you need is a contractor referral business…
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Ideas to Make Your Contractor Direct Mail Campaign Pop
Marketing is all about setting yourself apart from your competition and standing apart from the rest. If your contractor direct mail doesn’t pop, it might end up having negative effects when it comes time to calculate your marketing ROI. Before you put the postage on your next contractor direct mail pieces, check out these tips…
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4 Ways to Make Your Real Estate Marketing More Effective
There’s plenty of information out there regarding effective real estate marketing, so to get you thinking about some fresh ideas for 2016, we’ve pulled together four of the best ideas available right now. The focus is still on inbound, with an eye towards reducing the amount of time you need to spend on your marketing…
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3 Ways Loan Officers Can Get More Referrals
The real estate game is constantly changing with the players rotating in and out. Whether it’s realtors you’ve been working with or past clients you’re still connected to, depending on them to provide consistent business isn’t possible. To keep your work flowing, you need to have referrals for new work when the regular work is slow….
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How to Build a Farm List
Creating a real estate farm can be an important tool in improving your listings and building strong relationships. By creating a farm list, you can build a strong rapport with home and business owners in a targeted area. Farming can take time, but the fact that it is specific to a certain neighborhood or area can…
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How to Attract New Customers With Both Direct Mail and Email Marketing
Keeping your existing customers happy is obviously important, and if your company is going to expand and continue to move forward, you also need new customers coming in. While many small businesses are moving toward electronic marketing methods only, the fact is that you can do a better job to attract new customers with direct mail…
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Email Marketing Tips for Contractors: Make the Most of This Holiday Season
The holiday season is a time to touch those people who have touched your life in some way. It’s when relationships come to a more personal level, and grace and giving are shared all around. This concept is no different for businesses than it is for family and friends, and if you go about it…