Explore Our Technology and Marketing Innovation Blog

Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.

A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.

We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!

GET A FREE DEMO NOW!

  • Get More Leads by Utilizing Mobile Marketing

    The proliferation of mobile computing means there is a staggeringly large number of these devices in use today. Smartphones, tablets, laptop computers–all keep users constantly connected while on the go, and smart marketers recognize how deep this pool of potential leads can be. Here are some ways to use mobile marketing for lead generation, and…

    Read More

  • Spend 20 Minutes a Day Generating Leads from LinkedIn

    For today’s social media-savvy professionals, LinkedIn provides an effective online platform for networking, job searching, and staying in touch with colleagues. For marketers, LinkedIn also offers a bounty of leads and potential customers who may respond to their products and services. Here are some techniques for effective LinkedIn lead generation in only 20 minutes a…

    Read More

  • Are You Using Email Marketing to the Fullest Extent?

    Email marketing is an economical and effective way for companies to stay in touch with their customers, make announcements and promote their products and services. But what’s the best way to maximize this marketing strategy? Use the following tips to make your email marketing as effective as possible.

    Read More

  • An Effective Customer Referral Program Uses These Strategies

    Your current base of loyal repeat customers will provide a significant portion of your company’s income, but they could also be an important source of new customers. An effective customer referral program will allow you to expand your business with new customers while also improving relationships with existing clients. Here are five ways to make…

    Read More

  • How to Make Your Customers Come Back for More

    A steady stream of new customers is vital to your business, but don’t lose track of the customers you already have in the search for new ones. A loyal and satisfied base of repeat customers will ultimately be more valuable than even a large number of one-and-gone buyers. Here are some effective ways to build…

    Read More

  • Learn More About Finding Your Target Audience

    Even the most brilliant marketing campaign won’t succeed unless you know who you’re targeting with the material. The following suggestions can help you find your target audience so you can better focus your marketing and receive the best return on your investment.

    Read More

  • Are You Taking Advantage of All That Google Analytics Has to Offer?

    The data your website provides about site visitors can help you determine what’s working and what isn’t with your marketing efforts. Google Analytics provides an exceptionally useful tool for site assessment. Here are a few Google Analytics tips to look at to give you the best indication of how your website is performing.

    Read More

  • Promote Your Business Through Giveaways and Contests

    It can be safely said that most people enjoy winning. Combine this with a sweepstakes, giveaway or contest, and you have a powerful method for promoting your business while creating happy experiences.

    Read More

  • Lead Generation Techniques to Further Your Business

    Without a successful program of lead generation, you’ll be unable to acquire the steady stream of new customers you need to maintain your company’s existence. The following list includes some practical and proven lead generation techniques for getting the word out about your company and acquiring leads that you can turn into customers.

    Read More

  • Join Us at Berkshire Hathaway HomeServices Revolution Sales Convention 2015

    Las Vegas will be a prime destination for real estate professionals when the Berkshire Hathaway HomeServices Revolution Sales Convention 2015 gets underway. #REvolution2015

    Read More

  • What’s the Best Way to Effectively Use Twitter for Marketing Purposes?

    Unlike other social media platforms, such as Facebook, Twitter works in a small space of 140 characters at a time. This concise style of microblogging means that Twitter requires some specialized attention in order to master effective techniques. Here are some suggestions on how to use Twitter to your best advantage as a marketing tool.

    Read More

  • How to Grow Your Business Using Pinterest

    Much of the social media world is dominated by Facebook and Twitter, but savvy business owners know to look beyond these two for other effective social media platforms. Pinterest is a powerful social media outlet that allows users to promote their interests visually with images, photographs, drawings, infographics, and the like. Here are some ways…

    Read More