Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Managing Centralized Marketing Systems at the Enterprise Level
When it comes to protecting your brand, meeting approval of compliance (if necessary) and maintaining a cohesive image, centralized marketing is the only option. With it, you ensure a consistent message is sent from all locations. The biggest pitfall of centralized marketing systems is that decision makers are often out of touch with people on the…
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4 HVAC Social Media Tips
4 Tips to Spruce Up the Social Media Aspect of Your HVAC Marketing Campaign Promoting your business through social media is essential these days, but for HVAC companies, catching and keeping public interest, as well as winning social media followers, can be hard. People tend to look for HVAC contractors only when they have an…
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3 Ways to Grow Your HVAC Business
The chances are that you have put a great deal of energy into making your HVAC business a success. It is your bread and butter for the present and the future, and perhaps you are concerned about how to grow your HVAC business over the long term. Competition is constantly on the prowl to pull business…
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Setting Up Your Contractor Customer Retention Program
When it comes to your business, you already know that you do an excellent job servicing your customers. If you didn’t, you wouldn’t be in business. Great contractors, however, tend to fall into a trap of thinking that their great service automatically affords them return business. Unfortunately, this isn’t necessarily the case, because your customers…
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How to Make Your Coupon Mailings More Effective
Coupons have been an accepted form of marketing for years because they work to entice new customers while providing incentives for your regular customers to come back. Coupon mailings need to be done effectively though if you want them to really help you generate more business. Use this guide to make sure your coupon mailings are…
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4 Reasons To Automate Your Client Follow-Up Program
We all know that staying in contact with both new and past clients is important when it comes to your real estate business. Referrals from previous clients can make up a large percentage of your business, but for this to happen, you need to stay in touch with your clients. Automated follow-ups are a great way to stay…
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Why Automated Marketing for Loan Officers Works
The purpose of marketing is to generate leads to possible customers. Because the time between mortgage loans can sometimes span years, you need to stay fresh in the minds of both past and potential customers, and at the same time differentiate yourself from the competition in a positive way. That’s why automated marketing for loan…
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3 Reasons for Agents to Send out Just Listed Postcards
After giving yourself a well-deserved pat on the back for securing your latest listing, the next step should be to immediately send out your “Just Listed” postcards. Some agents question if they’re still worth the trouble of sending, and the answer is a resounding yes! Just Listed postcards are an effective and economical way to…
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Finding the Right Compliant Marketing Programs For Your Industry
Success requires you be open to change and able to adapt quickly to changes in regulations and in the market. If your industry requires compliant marketing programs, look for those that allow you to control everything that’s sent out in your brand from a corporate level. Here are a few tips for enterprises to remain…
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Improve the Quality of Your Mortgage Leads
In the mortgage business, customer leads are an essential part of success. The issue is not simply having enough leads; a large number of leads can be a drain on your resources. If your loan officers must waste time sifting through hundreds of leads for every actual sale, your profit margin will shrink. If you could improve the…
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Service Agreements: Keeping Your Customers Coming Back
All too often contractors spend a lot of time trying to determine how to generate new customers for their business. Often forgotten in the equation is the process of building relationships with existing customers to generate future business. Determining how to keep customers on service agreements is the first step in maintaining a long-term business…
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Creating a Real Estate Client Follow Up System That Works
As a real estate professional, you already know the importance of what might be called the revenue trifecta: repeat customers, referrals, and new business leads. The good news is that your clients are standing ready to help you succeed: the majority of home buyers and sellers already report a high degree of satisfaction with their…