Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Halo Programs Celebrates 40 Years with an Open House on October 24, 2013
Halo Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.
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5 Fundamentals of Creating a Strong Marketing Message
Marketing is critically important to any successful business, and a clear, concise and appealing marketing message is fundamental to promoting your products and services.
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How to Protect Your Firm’s Online Reputation From Social Media Mayhem
Current social media outlets provide powerful tools for promoting your company and building a strong online presence. Unfortunately, social media can be equally powerful in the hands of those who want to damage your online reputation.
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Content Marketing: A Means to an End When It Comes to Lead Generation
The vital process of lead generation requires using the most effective techniques available, allowing you to get the most return for your efforts. Content marketing is a lead-generation method that can, over time, turn leads into your most dedicated customers.
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Client Testimonials Can Be a Marketing Gold Mine — How to Use Them Effectively
When customers use your products or services, they will develop an opinion about all aspects of the transaction — the price, customer service, speed of delivery and quality.
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What Is One-To-One Cross Media Marketing?
Social media, email and websites have firmly taken their place in the marketing mix alongside traditional print, radio and television advertising.
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Up the Ante With Cross-Selling Strategies That Work
When you cross-sell, you offer an additional product or service that complements or is related to the purchase already being made. The customer’s already in a buying mood and may perceive your cross-selling strategies as a beneficial element of your customer service.
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4 Corporate Branding Strategies — Which One’s Most Likely to Hit Your Demographic?
In today’s vast international market, focusing attention on your company, products and services becomes more difficult as similar offerings emerge from competing companies. The following are four corporate branding strategies that have been proven effective in specific demographic segments.
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Customer Retention Programs: How to Use Them as a Marketing Tool
Once you’ve spent effort and resources acquiring a customer, the next step is to make sure that person stays loyal to your company and returns for more of what you have to offer. Customer retention programs are designed to generate and reward repeat purchases and keep interest in your products and services high.
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Do You Know the Niche You’re Marketing To? How to Define Potential Clients
Whatever the size and aspirations of your company, you will have a target market that will receive the bulk of your marketing and promotional campaigns. Even larger companies serve one or more niche markets, or narrowly defined segments of the buying public who are more likely to be interested in specific products and services.
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Social Media Marketing: Tips to Keep Your Plan Fresh and Clickable
Social media marketing continues to be a powerful tool for both online and brick-and-mortar companies.
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5 Surefire Ways to Generate Worthwhile Leads
A basic truth of business: Your company requires a constant stream of leads and new customers. However, a worthwhile lead is more than just a warm body with a wallet.