Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Reconnect Your HVAC Business With Past Customers Using These 5 Tips
July 2013 Issue Reconnect Your HVAC Business With Past Customers Using These 5 Tips Past customers are those you haven’t heard from or sold to in awhile. Maybe you did a repair to their furnace or installed a new cooling system and let the relationship end right there. Bad idea! Don’t neglect these crucial individuals…
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Branding Basics: 8 Strategic Tips for Promoting Your Newly Established Brand
Your brand is your company’s identity. Carefully constructed and nurtured, it communicates the important characteristics of your company, as well as your products and services.
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7 Ways to Use Your Firm’s Business Card as an Effective Marketing Tool
Your business cards easily communicate your company’s basic information, but because they’re so common, they can easily be lost, ignored or forgotten. Here are seven ways to make your business card more interesting and more effective as a marketing tool.
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4 Techniques of Email Marketing That Can Increase Open Rates
Email provides a quick and convenient way for companies to reach both potential and existing customers. To improve the open rates and click-throughs for your marketing emails, try the following techniques.
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Prospecting Techniques: Targeting Your Marketing Message to Locate New Clients
Prospecting for new clients requires careful attention to the needs and interests of the large pool of individuals who could become paying customers.
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Knowing These 7 Numbers Can Help Your Firm Retain Clients
Businesses rise and fall on the strength of numbers. Here are seven important numbers that will help your business grow and improve client retention.
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What Metrics To Include in Your Marketing Analytics
The effectiveness and profitability of your company is closely tied to the success of your marketing programs. To make these programs as effective as possible, it is necessary to establish a framework of metrics that can be easily identified, quantified and analyzed.
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Halo Programs Celebrates 40 Years with an Open House on October 24, 2013
Halo Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.
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5 Fundamentals of Creating a Strong Marketing Message
Marketing is critically important to any successful business, and a clear, concise and appealing marketing message is fundamental to promoting your products and services.
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How to Protect Your Firm’s Online Reputation From Social Media Mayhem
Current social media outlets provide powerful tools for promoting your company and building a strong online presence. Unfortunately, social media can be equally powerful in the hands of those who want to damage your online reputation.
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Content Marketing: A Means to an End When It Comes to Lead Generation
The vital process of lead generation requires using the most effective techniques available, allowing you to get the most return for your efforts. Content marketing is a lead-generation method that can, over time, turn leads into your most dedicated customers.
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Client Testimonials Can Be a Marketing Gold Mine — How to Use Them Effectively
When customers use your products or services, they will develop an opinion about all aspects of the transaction — the price, customer service, speed of delivery and quality.