Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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CEOs Using Social Media Make an Impact – 7 Practical Tips for Success
Social media comprises a major component of the communications used to establish and maintain your company’s overall reputation and presence. CEOs and social media are a logical combination for companies that want to forge meaningful connections with customers while sustaining an edge over competitors.
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Encourage Customer Loyalty By Understanding What Pushes Them Away
Business owners spend much of their time searching for the best ways to attract and keep customers. Equally valuable lessons can be learned from recognizing what drives customers away.
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Latest Real Estate Marketing Tool Is Video Should You Embrace It
September 2013 Issue The Latest Real Estate Marketing Tool: Video – Should You Embrace It? Video has established itself as the way to communicate online. Did you know Google gives video content increased priority in its rankings? People of all ages watch videos on every kind of device, ranging from smartphones to television sets. If…
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What Is One Client Worth In Real Estate
August 2013 Issue What Is One Client Worth In Real Estate If you’ve ever bought a cell phone or a razor with replacement blades, you’ve done business with a company that understands the lifetime value of a client. Those businesses pay little or no attention to the profit they earn on the first sale. Instead,…
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Learn From Closed Real Estate Deals With Well-Crafted Client Satisfaction Surveys
July 2013 Issue Learn From Closed Real Estate Deals With Well-Crafted Client Satisfaction Surveys A closing isn’t the end of your relationship with the client. While it may lead to a paycheck and the client might not have any more business to conduct with you at this time, there’s still one important piece to the…
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5 Ways to Convert Those Online Leads Into Legitimate Sales
June 2013 Issue 5 Ways to Convert Those Online Leads Into Legitimate Sales It’s one thing to drive real estate leads to your website, but if you can’t convert online leads, you’re wasting opportunities that you worked hard to earn. To make sure that your online leads have a shot at turning into offline paychecks,…
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Marketing Tips for Attracting Generation X and Y Home Buyers
May 2013 Issue Marketing Tips for Attracting Generation X and Y Home Buyers With Generation X straddling their starter and move-up home years, and Generation Y starting to enter the market, the process of selling houses is changing. Old techniques aren’t working as well, and if you aren’t using intelligently targeted multi-channel marketing, you could…
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Establishing an Effective Client Retention Strategy is Key to Real Estate Success
April 2013 Issue Establishing an Effective Client Retention Strategy is Key to Real Estate Success Think about how much work and time you spend to bring in a client. For every buyer or seller that closes with you, you’ve been through countless showings, disqualified umpteen unqualified buyers and unrealistic sellers, and competed and lost many…
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9 Tips for Making Your HVAC Direct Mail Marketing Material Pop
September 2013 Issue 9 Tips for Making Your HVAC Direct Mail Marketing Material Pop Well-timed and attractively designed direct mail marketing pieces have a significant impact these days, in the era of less postal mail. Since fewer envelopes, flyers and postcards land in the mailbox—yours will get even more attention, especially when personally addressed to…
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Timing Is Key for Your Seasonal Lead Generation Campaign
August 2013 Issue Timing Is Key for Your Seasonal Lead Generation Campaign Staying busy during the slow months can be a challenge in any business, and it takes a little creativity to keep business coming through the door. For some HVAC contractors, spring and fall present this challenge. During these times of year, customers aren’t…
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Reconnect Your HVAC Business With Past Customers Using These 5 Tips
July 2013 Issue Reconnect Your HVAC Business With Past Customers Using These 5 Tips Past customers are those you haven’t heard from or sold to in awhile. Maybe you did a repair to their furnace or installed a new cooling system and let the relationship end right there. Bad idea! Don’t neglect these crucial individuals…
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Branding Basics: 8 Strategic Tips for Promoting Your Newly Established Brand
Your brand is your company’s identity. Carefully constructed and nurtured, it communicates the important characteristics of your company, as well as your products and services.