Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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What Is One-To-One Cross Media Marketing?
Social media, email and websites have firmly taken their place in the marketing mix alongside traditional print, radio and television advertising.
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Up the Ante With Cross-Selling Strategies That Work
When you cross-sell, you offer an additional product or service that complements or is related to the purchase already being made. The customer’s already in a buying mood and may perceive your cross-selling strategies as a beneficial element of your customer service.
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4 Corporate Branding Strategies — Which One’s Most Likely to Hit Your Demographic?
In today’s vast international market, focusing attention on your company, products and services becomes more difficult as similar offerings emerge from competing companies. The following are four corporate branding strategies that have been proven effective in specific demographic segments.
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Customer Retention Programs: How to Use Them as a Marketing Tool
Once you’ve spent effort and resources acquiring a customer, the next step is to make sure that person stays loyal to your company and returns for more of what you have to offer. Customer retention programs are designed to generate and reward repeat purchases and keep interest in your products and services high.
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Do You Know the Niche You’re Marketing To? How to Define Potential Clients
Whatever the size and aspirations of your company, you will have a target market that will receive the bulk of your marketing and promotional campaigns. Even larger companies serve one or more niche markets, or narrowly defined segments of the buying public who are more likely to be interested in specific products and services.
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Social Media Marketing: Tips to Keep Your Plan Fresh and Clickable
Social media marketing continues to be a powerful tool for both online and brick-and-mortar companies.
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5 Surefire Ways to Generate Worthwhile Leads
A basic truth of business: Your company requires a constant stream of leads and new customers. However, a worthwhile lead is more than just a warm body with a wallet.
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Track Marketing Results to Know What’s Working and What to Stop Investing In
Marketing can be the single most important, and also the largest, expense for many businesses. It’s vital that you know if your marketing is working.
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5 Ways Outsourced Marketing Can Improve Your Business Inside and Out
Small to medium-sized companies may be strained to devote the resources to the vital but expensive business function of marketing.
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5 Ways to Employ Predictive Analytics in Your Multichannel Marketing
Business owners and marketers are continually interested in forecasting industry trends and predicting the behavior of their customers.
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Get Rid of Your Business’ Customer Retention Problems Once and for All
A customer who makes repeat purchases and sticks with your products and services has much more long-term value than a customer who purchases once and never returns.
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Drip Marketing and Closed Loop Marketing — Know How These Two Techniques Differ
Your business grows according to how well you nurture and develop your prospects. As you plan for lead development, you have access to two powerful techniques: drip marketing and closed loop marketing.