Generating positive feedback from your customers is one of the most effective ways to demonstrate that you have what it takes to build successful relationships and offer borrowers what they need. Word of mouth drives nearly 75 percent of all customer buying decisions, and 63 percent of customers say they are more likely to use a service…
In the HVAC world, service agreements can be the bread and butter of a business. They tend to offer the luxuries of loyalty, repeat business, and up-sale opportunities that aren’t always available from non-service agreement situations. Not every customer will commit to a service agreement, but that doesn’t mean you should quit trying for the…
With real estate lead generation it can be hard to know what is a myth and what actually works. Here are three myths and facts you should explore for real estate lead generation: You Need to Pay for Leads – Ask most agents that have forked out hundreds of dollars on lead sites and you will likely hear the same…
Marketing personas is a problematic term for many people running small businesses and looking to grow. In a way, it conjures up images of deceptive marketing and implies that your customers are only as valuable as the cash in their pocket. The fact is that marketing personas are essential if you want to know what your…
Satisfied customers are less likely to consider doing business with your competitors. They look forward to working with you. Customers who have one bad experience with a business are unlikely to give that business a second chance and will almost always seek an alternative source for needed goods or services. Anytime you fail to meet…
Most CMOs explore outside their scope in search of sales when their greatest revenue source is waiting right at their doorstep. Customer retention rates that are increased by a mere 5% raise profits by between 25% and 95%. This applies to all industries, but HVAC customer retention generates profits per customer that soar high above…
Personal URLs (PURLs) are an extremely effective form of marketing, doubly so for real estate mailings. Just what are PURLs? Think of them as a personal website that’s been set up to capture direct or email campaign responses. They’re easy to use and can be customized using content specifically targeted to each recipient’s personal needs…
We’re nearly half-way through 2016. Are you meeting your yearly mortgage marketing goals? More specifically, are you reaping the rewards from a post-closing campaign that sends borrowers milestone communications? Why Post-Closing Mortgage Marketing Matters Mortgage marketing is much more than getting the borrower through the door; it’s about consistent, sustained follow-up to create customers for life….
No matter what type of real estate business you’re running, whether it be a referral-based business or a hit the phones type of business, every agent should have a real estate CRM. A CRM or customer relationship management platform can help you maintain contact with your current leads and your former clients. A good real…
The average consumer is flooded with email messages each day. From advertisements for home products, to department store sales, to notifications from social media sites like Facebook and Twitter, most people simply don’t have time to wade through all of it. Marketing copy is often the first thing that gets moved to the trash. If…
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