Today’s average consumer is exposed to so much advertising that it can be overwhelming. That’s why many marketing experts say that millennials are the first generation that is truly hard to reach through your average advertising campaign. Data on millennials aside, marketing still has a place in today’s world, and without it, your company will…
The concept of retention marketing is simple: Take action to increase the likelihood that your customers will purchase from you again. Everyone understands that retaining existing customers is less costly than acquiring new customers. That is common sense. But, personalization of your corporate brand does more than save marketing dollars – it strengthens the bond…
Content marketing is ideal for a wide range of businesses, but is particularly well-suited for the mortgage industry. It’s a powerful way to build trust with prospects and cut through the false promises that can lead to disappointment. Mortgage content marketing lets you create and distribute valuable and relevant content to an audience looking for…
In an industry that is equal parts excellent service, stellar work, and outstanding reputation, it’s no wonder why repeat business is so essential to the successful operation of a contractor’s company. Of course, the more contracts you have signed for future work, the easier your workflow and budgeting will be. This begs the age-old contractor question:…
You’re one busy contractor. You hardly find time in your day to make it from one appointment to the next, let alone sit in your office and mull over your next major marketing campaign. While it’s a great problem to have, it can come back to bite you if you don’t keep your pipeline filled…
No real estate agent wants a lifeless listing on their hands. If you currently have a listing that has surpassed your area’s average day on market, try a few fresh real estate marketing ideas to bring it back to life. How to Resuscitate a Lifeless Listing Market to your target audience. Each listing has a target audience…
Social media is important for all small business owners. That’s true whether you’re in real estate, retail, or provide HVAC or plumbing services. Almost everybody knows that these days, but for some, using social tools the wrong way can be devastating. That’s because so many consumers are inundated with social notifications and requests these days that…
You are constantly looking for new customers. Be sure you take full advantage of the valuable resource of past customers for new leads. Those customers you spent so much time and effort attracting in the first place have a very strong opinion of your company based on their history with you. By focusing on providing…
Digital channels allow mortgage marketers to identify their target audience and increase lead generation. If you’re struggling with digital marketing, take solace in the fact that you’re not alone. Many mortgage lenders have difficulty putting together a digital marketing plan. We’ve compiled five digital marketing secrets you may not have heard about that can help…
Making the most of your contractor marketing efforts requires a bit of relationship building and a lot of commitment to your brand. When you combine these two elements, the rest will come naturally. As a contractor, you should see your customers as seasonal consumers with year-round needs. Because your pool of potential buyers operates largely on…
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