In today’s business environment, content marketing gives you the opportunity to engage with your customers and attract their interest by providing valuable content that’s relevant to their interests or problems. Content marketing is powerful and effective, but it works best as a long-term strategy that gradually builds engagement among well-defined audiences of customers and prospects.
Is It Cheaper to Keep Your HVAC Customers Than Find New Ones? When it comes to heating, ventilation and air conditioning services, keeping the customers you have can be the mainstay of your business. You not only gain the value of handling their HVAC needs on a regular basis, but you can earn referrals to…
In today’s marketing environment, even content-centered inbound marketing can be less effective than traditional methods such as cold calling or email marketing. Customers simply can’t keep up with all the blogs, e-books, white papers, and websites that bombard them daily. Here are some ways you can use inbound marketing to give your marketing processes an advantage…
More and more, social media is being used as a fertile ground for finding, qualifying, and converting leads. If you generate leads with social media, however, you also need an effective and efficient way to handle those leads once you have them. The following techniques can help you improve the way you generate leads with social…
The amount of money and resources spent on marketing represents a significant portion of most companies’ annual operating budgets. To be certain that you’re getting the best return on investment (ROI), it’s necessary to measure marketing ROI in terms that allow you to evaluate where your marketing expenses are producing the best and most profitable results.
Once you’ve acquired a pool of customers, you can’t assume they’ll stick with you and return to purchase again and again. The relationship between your company and your customers must be nurtured and cultivated over time, which will translate into more sales and better customer retention. Customer relationship management helps keep your existing customers happy and…
Successful marketing requires more than just establishing the aesthetic look and feel of your products or company. The best designed and presented marketing materials won’t be effective without a solid, credible and convincing message behind them. Here are some ways of creating a marketing message that will get your point across quickly and show prospective customers…
The old adage “it’s who you know that counts” can sometimes lead to big payoffs in business. By using existing customers as a source for referrals, you can increase business and find new clients without the expensive, time-consuming processes of cold calling and lead generation. Here are five effective tips you can use to build…
Effectively applied cross selling strategies let you improve your customers’ experience while also increasing overall revenue and profits. When you cross sell, you’re providing added value and more solutions with additional products and services that complement what they’ve already purchased. Here are some effective cross selling strategies that will benefit your bottom line while helping your…
Study after study has shown that it costs more for a business to attract new customers than to retain existing ones. Low estimates suggest it’s four times more costly to get a new customer than keep an old one, while higher estimates put the cost at 30 times or higher. A well-planned and executed program…
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