Is Your Mortgage CRM Hurting Loan Officer Retention?
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Is Your Mortgage CRM Hurting Loan Officer Retention?

ByHalo Programs

Mortgage companies that are staffed by top-producing loan officers can maintain consistent growth and position themselves for the future. But across the mortgage industry, recruiting and retaining loan officers is still one of the biggest challenges for lenders. Conversations about retaining top talent often veer into topics like compensation and benefits packages. But surprisingly, the…

How the Right Real Estate CRM Can Help Busy Agents Boost Productivity
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How the Right Real Estate CRM Can Help Busy Agents Boost Productivity

ByHalo Programs

Every day, real estate agents must balance an enormous number of tasks and obligations to stay productive. Technology is supposed to help you stay organized, maximize your sales capability, and streamline your communications. A real estate CRM is an ideal tool for achieving these goals, but not every real estate CRM helps busy agents become…

One of the Best Productivity ‘Hacks’ You Could Provide Your Team
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One of the Best Productivity ‘Hacks’ You Could Provide Your Team

ByHalo Programs

Story As Published in the Mortgage Bankers Association MBA Insights By Kirk King, President of Halo Programs, Inc. Loan officers’ jobs demand a blend of sales, communications, analytical and time management skills. It can be a pressure cooker of stress from realtors, buyers, and attorneys… plus deadlines, quotas, missed opportunities and long work hours. That…

Co-Branding Marketing With Preferred Partners: 3 Tips
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Co-Branding Marketing With Preferred Partners: 3 Tips

ByHalo Programs

Co-branding is a type of marketing that relies on forming strategic partnerships to increase brand awareness. Frequently used with consumer goods, fashion, and the automotive business, co-branding is also effective for service-related industries, including mortgage lenders. Co-Branded Mortgage Marketing Also known as strategic partnerships, the practice of co-branding is extremely effective at strengthening brand recognition for both parties while…

The Virtual Open House Is Changing Real Estate Marketing
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The Virtual Open House Is Changing Real Estate Marketing

ByHalo Programs

Open house visits can be a fun way for buyers to explore a new home. But a high-tech approach to the traditional Sunday search is gaining speed and offers just as much, if not more, entertainment value. The best part? It also helps real estate agents increase their listing’s exposure and makes their efforts more successful. The virtual…

5 Design Tips for Professional Flyers
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5 Design Tips for Professional Flyers

ByHalo Programs

Flyers remain a crucial aspect of any advertising and cross-platform marketing campaign. You want it to grab the attention of your intended market and be memorable to them. Regardless of your brand identity or scope of business, your professional flyer should be designed with your target market in mind. With a strong visual image and a…

Join Halo Programs at the 2018 MBA Technology Solutions Convention & Expo
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Join Halo Programs at the 2018 MBA Technology Solutions Convention & Expo

ByHalo Programs

Halo Programs is pleased to announce we’ll be exhibiting our latest SaaS technology at the Mortgage Bankers Association’s Technology Solutions Convention & Expo in our hometown of Detroit, Michigan, from April 15-18. Visit us at booth #531 to demo MyCRMDashboard.com and learn about how our mortgage technology solutions are helping mortgage lenders, banks, and credit…

Learn About How Our Contractor Marketing System Works
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Learn About How Our Contractor Marketing System Works

ByHalo Programs

As a contractor business, your marketing and sales can work differently from many other types of businesses. That’s why it’s so important to work closely with professional marketing partners who understand how your business structure works and how to generate new leads and customers for your business. At Halo Programs, we have built an entire marketing…

7 Steps to Building Valuable Mortgage Referral Partners
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7 Steps to Building Valuable Mortgage Referral Partners

ByHalo Programs

Strategic partners are an important source of mortgage referrals and add value to your overall marketing strategy. Whether you partner with real estate agents, accountants, appraisers, builders, and/or real estate attorneys, here are seven essential steps to building relationships that help increase your mortgage lead generation while boosting revenue. Make the first move. No matter…

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