The basic information you maintain on your customers is extremely useful, but a well-managed customer database can be much more than a simple repository of customer data. You can also use it as an effective lead generation tool that lets you find additional ways to serve existing customers, as well as new clients who have a…
Timing is an essential part of serving customers effectively and expanding your business.
An email marketing campaign offers a convenient and inexpensive way to communicate new offers to your existing customers. In carefully managed contexts, email marketing also provides connections with thousands of potential new customers.
A consistent strategy for generating leads is necessary to the continued success of any business. The pursuit of leads, however, must be tempered with the historical realities of your market.
Your business needs leads — individuals with an interest in products and services like yours and who could become your customers — to grow, survive and thrive. As you develop your 2013 marketing strategy, keep in mind the following five methods for generating better leads.
What’s your best source of new business leads? Your existing clients. Client follow-up programs are a must-have if your goal is to maximize customer retention while also generating quality leads.
Drip marketing is an extremely effective marketing technique that can help you generate quality leads and convert them into customers, but it can also be very time consuming.
It’s well known across multiple industries that new customer lead generation should be part of any effective marketing plan.
The mobile market is increasingly expanding, especially among the coveted Millennial generation. QR codes help to bridge the gap for many businesses, increasing the level of communication with mobile users looking for more information and those who are ready to make a purchase.
Every business can benefit from database marketing. If you use database marketing as a strong foundation for your business growth, you can expect to maximize your investment in marketing activities, such as customer retention and lead generation.
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