Ready to learn from and connect with some of the hottest names in real estate? Halo Programs is pleased to announce it will be sponsoring the Awards Gala entertainment at this year’s LeadingRE Annual Conference Week. Bringing together the power of the world’s largest community of independent real estate firms, the renowned professional development event will be held from…
Marketing to renters has traditionally been used to attract first-time buyers. But in today’s market, many renters are not first-time buyers at all. For instance, renters are often in transition – changing jobs, between homes, or going through a divorce. Marketing to this diverse group can sustain your business for years to come. Real Estate…
Every Realtor needs to ask themselves “How do I get former clients to work with me again?” While technology makes it easier than ever to stay in touch, it’s the carefully nurtured personal connection that keeps people coming back. Try these tips for staying top of mind when your past clients decide to sell or…
Do you find yourself scrambling for words when faced with a seller’s objections over your real estate listings advice? It’s not an uncommon reaction and it helps to remember that a seller views a home as one of his or her most valuable assets. Emotionally, they will almost always believe it’s worth more than the market…
Traditional direct mail campaigns have changed dramatically, but some businesses have been slower to adapt than others. Direct mail still leads in ROI, so if your real estate marketing campaigns aren’t delivering the return you’re looking for, it may be time for an overhaul. Revamp Your Real Estate Marketing Campaigns Studies show that 66 percent of…
The good news for real estate owners, investors, and agents is that there’s no shortage of potential ways to market real estate. You know it takes time to position yourself in front of the right audience, but if your current real estate marketing efforts aren’t performing as well as you’d like, there are steps you…
Real estate marketing flyers can be a cost-effective marketing tool for generating leads. Are yours producing the results you’re looking for, or falling short of expectations? There are simple changes and improvements you can make that will increase their value to your overall marketing goals. Real Estate Marketing Flyers That Deliver Try these often-overlooked tweaks…
Referrals are a powerful tool for real estate agents and how they get most of their business. To win those referrals, you need to be the first agent clients, prospects, and other people think of when they – or someone they know – needs your real estate expertise. Are you getting all the referrals you…
With all the focus on digital marketing strategies, it can be easy to forget that the personal touch still greatly matters. Studies consistently show that email is the number one go-to channel for marketers, but email campaigns have changed over the past several years. What worked just five years ago is no longer effective in…
Real estate marketing is a complex endeavor. Are you doing all you can to set yourself apart in today’s crowded field? While the Internet has opened up a world of opportunities in real estate marketing, it still requires a lot of work and time – something Realtors constantly struggle with. You probably spend more time…
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