With all the focus on digital marketing strategies, it can be easy to forget that the personal touch still greatly matters. Studies consistently show that email is the number one go-to channel for marketers, but email campaigns have changed over the past several years. What worked just five years ago is no longer effective in…
Real estate marketing is a complex endeavor. Are you doing all you can to set yourself apart in today’s crowded field? While the Internet has opened up a world of opportunities in real estate marketing, it still requires a lot of work and time – something Realtors constantly struggle with. You probably spend more time…
Typical real estate marketing is like all other marketing in that it includes a conversion funnel in which, step by step, you try to convert a generated lead into a prospect and then a customer. The goal is to make the process as streamlined and comfortable as possible for the potential buyer. Sellers are also…
If effective real estate marketing relies on reeling people in to choose you as their go-to pro, testimonials are the powerful bait you can use to lure them. The 2016 Buyer and Seller Survey from the National Association of Realtors found that referrals and repeat business both remain a huge source of opportunity for real estate professionals. In…
Real estate email newsletters are an extremely effective and powerful tool for building relationships with past, current, and future clients. In a world obsessed with social media, it may come as a surprise that email marketing is still the number one way to generate leads, opportunities, and sales. And the statistics back it up: among…
Are you marketing your real estate listings the same way as every other agent in town? If so, you’re not giving yourself the creative edge you need to close more deals. The typical process tends to go something like this: list properties on the MLS, buy ads, hold open houses, and promote properties on your…
Creating a video series is a great tool for a real estate agent’s marketing toolbox. It is by far the best way to appeal to the emotional and subjective factors involved with every buying or selling transaction. Like all marketing campaigns, your real estate videos must be well-made, relevant, and valuable to home buyers and sellers….
There is no doubt that real estate marketing is already and will continue to be an online game. This is where buyers and sellers start their home search and where they are likely to find their realtor. What does this mean for you as an agent? That if you aren’t online already you need to…
A successful real estate marketing strategy requires more than generating new leads and cultivating a professional business profile. Successful agents actively seek out new referrals and leads. They take advantage of social media, refine their people skills, and establish an effective local presence. Here are three creative real estate marketing ideas that can get more…
Business cards can be a dime a dozen, especially when it comes to Realtors. Take a look at the Realtor business cards you have on hand; many of them feel the same and look the same. So how can you make your business card stand out so that prospects notice it and keep it? Make…
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