Social proof is a fascinating and influential concept that greatly impacts real estate decisions. It happens when people look at the actions and opinions of others for guidance. In simpler terms, it’s like following the crowd, especially when you’re unsure about what to do. In real estate, social proof shows up in various ways: Peer…
The scope of social media continues to grow worldwide with indications that 2015 will be the biggest year yet for Facebook, Tumblr, LinkedIn, and other prominent social media platforms. With some 97 percent of marketers using social media in some capacity, its power and profitability is almost universally recognized in the business world. Here are…
Reaching more customers with your social media marketing efforts is often a matter of working more efficiently and effectively. Here are four steps you can take to improve your social media-related time management, help boost your social media performance, and extend your reach toward new and existing customers. What else can you do to improve…
Keeping your social marketing campaigns on track and working effectively requires careful, ongoing attention to the basics. Here are seven ways to apply social media marketing best practices to improve customer engagement and, ultimately, boost your bottom line.
Social media comprises a major component of the communications used to establish and maintain your company’s overall reputation and presence. CEOs and social media are a logical combination for companies that want to forge meaningful connections with customers while sustaining an edge over competitors.
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