May 2013 Issue Marketing Tips for Attracting Generation X and Y Home Buyers With Generation X straddling their starter and move-up home years, and Generation Y starting to enter the market, the process of selling houses is changing. Old techniques aren’t working as well, and if you aren’t using intelligently targeted multi-channel marketing, you could…
April 2013 Issue Establishing an Effective Client Retention Strategy is Key to Real Estate Success Think about how much work and time you spend to bring in a client. For every buyer or seller that closes with you, you’ve been through countless showings, disqualified umpteen unqualified buyers and unrealistic sellers, and competed and lost many…
September 2013 Issue 9 Tips for Making Your HVAC Direct Mail Marketing Material Pop Well-timed and attractively designed direct mail marketing pieces have a significant impact these days, in the era of less postal mail. Since fewer envelopes, flyers and postcards land in the mailbox—yours will get even more attention, especially when personally addressed to…
August 2013 Issue Timing Is Key for Your Seasonal Lead Generation Campaign Staying busy during the slow months can be a challenge in any business, and it takes a little creativity to keep business coming through the door. For some HVAC contractors, spring and fall present this challenge. During these times of year, customers aren’t…
July 2013 Issue Reconnect Your HVAC Business With Past Customers Using These 5 Tips Past customers are those you haven’t heard from or sold to in awhile. Maybe you did a repair to their furnace or installed a new cooling system and let the relationship end right there. Bad idea! Don’t neglect these crucial individuals…
June 2013 Issue The Secrets to Cross Media Marketing for Your HVAC Company Cross media marketing keeps your HVAC customers active and engaged with your company. Using this strategy, you can stay in touch with your clients continuously and in their preferred manner. By doing so, you keep that crucial relationship dynamic alive. Cross media…
May 2013 Issue Three Times When Cross-Selling HVAC Services Comes Naturally Existing customers can be a gold mine of new business, but one that too often goes untapped. The good news is that your current client relationships provide many reliable opportunities for cross-selling HVAC services and up-selling new products, add-ons, upgrades or service and maintenance…
March 2013 Issue Marketing to HVAC service customers: Your best bet for soliciting feedback and referrals Seeking out customer feedback and referrals must be a key component of your strategy when marketing to HVAC service customers. HVAC businesses that place their emphasis on one-time transactions are missing one of the keys to long-term business success. Building relationships…
December 2012 Issue 1 Marketing Tip For Ultimate HVAC Success Do you face lots of problems each day at work? Congratulations! For small business owners, especially in the service sector, that can be a great thing. Every new problem presented by your customers (and potential customers) gives you the opportunity to create a solution. When you…
April 2013 Issue Spring lead generation: Utilize the changing seasons to entice new clients Spring is here and besides refreshing showers and beautiful flowers, it brings HVAC companies a unique opportunity to generate new business. Consider using the following proven lead generation and retention strategies that work especially well in springtime. Seasonal sales and customer…
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