December 2012 Issue 1 Marketing Tip For Ultimate HVAC Success Do you face lots of problems each day at work? Congratulations! For small business owners, especially in the service sector, that can be a great thing. Every new problem presented by your customers (and potential customers) gives you the opportunity to create a solution. When you…
April 2013 Issue Spring lead generation: Utilize the changing seasons to entice new clients Spring is here and besides refreshing showers and beautiful flowers, it brings HVAC companies a unique opportunity to generate new business. Consider using the following proven lead generation and retention strategies that work especially well in springtime. Seasonal sales and customer…
October 2012 Issue 3 HVAC Marketing Rules To Live By This month we’ve got some ideas to help you build on the progress we know you’ve already made marketing your HVAC company, because you pay close attention to our newsletters! 1. Position yourself as an HVAC expert Ensure that all communications position you as a…
September 2012 Issue HVAC Marketing Without Setting Your Hair On Fire: Being Effective Without The Drama To be successful in the HVAC industry, you must have the right combination of highly trained technicians, great marketing and a steady stream of business. It can be tempting to fall into the pattern of playing pricing games and…
February 2013 Issue Is your customer database an untapped asset for growth? For many small businesses, the answer (unfortunately) is yes. Most HVAC contractors aren’t experts in data analysis or database management – or they’re too busy running their business to optimize their data-gathering process. Since today’s business climate is very data-driven, leaving this asset…
Customer Lifetime Value (CLV) Marketing experts will advise you to concentrate as much time / money (or more) upon keeping current customers than acquiring new ones. The reason for this has everything to do with customer lifetime value. Maintaining your hard-won customer relationships is absolutely crucial to HVAC business success. Hard-won is a very apt…
One of the most important components of a strategic marketing plan is your database. At the most basic level, without an effective database, you won’t have anyone to sell to. And businesses need a solid database of email and postal addresses through which to generate interest in products and services.
Looking for a less-expensive moving company, one man signed up with an online company that quoted about $1,850. When his stuff was loaded, the mover told him he had to pay more than $5,000, half of which had to be paid now and the other half before they unloaded. Moving scams are a growing problem,…
Even if you pay all your bills on time, you could be bringing your credit score down without realizing it! The main factors considered in creating your credit score are whether you pay your credit cards and bills on time, but some factors that can shave points from your score are not as obvious and…
eConnectionsTM Turn-Key E-mail Marketing Campaign Have you been collecting your customers’ e-mail addresses and not sure what the best e-mail marketing campaign for your business is? Halo Programs eConnections customer retention program is your turn-key e-mail marketing solution. eConnections is a low cost e-mail marketing campaign for your entire customer database. eConnections E-mail Marketing Programs eConnections…
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