Communicating regularly with your customers gives you the chance to find out what you’re doing right and wrong directly from the persons most affected by your actions. Developing client surveys that make the best use of this opportunity to communicate with your customers will let you ask the important questions that can help you refine your business…
When consumers buy an item, it’s common for the buyer to justify the purchase through logic, good reasons or practical concerns. In the majority of cases, however, this justification is a smokescreen. The actual purchase was motivated by an emotional reaction, whether to the company, the marketing message, the salesperson or the product itself. A company…
The start of a new year is a convenient milestone to celebrate while at the same time reviewing your lead generation tactics. Here are four of the most basic principles of lead generation. If your lead generation system is falling short in any of these areas, take the time to revamp your techniques and ensure the consistent…
As a businessperson, you know your products and services well, and you probably know who you sell to most often. But do you really know your target market as well as you should? Here are some suggestions you can use to narrow down your target market and help you see the most profitable areas for your marketing…
Email marketing remains a powerful, practical, and economical way of distributing your marketing messages to a wide audience. As you refine your email marketing processes, keep in mind the following seven areas that can help ensure your emails get opened and read.
Keeping clients is the goal of every company. However, the business world can be unstable, and despite all of the best efforts of a company’s management and staff, clients can leave the industry, go out of business or choose to go to one of your competitors. Here are some suggestions on how to prepare for and…
The more you know about your industry and local market, the better you’ll be able to serve your customers and grow your business. Market research is the primary technique for finding out what customers want and what services you can provide to meet market needs. Good market research requires adherence to established practices and avoidance…
Customer acquisition is traditionally a lengthy process that requires long-term dedication to finding, educating and convincing individuals who will purchase your products or services. Two common techniques in this category are drip marketing and lead nurturing. Both are long-term techniques that must unfold over time, and both require numerous contacts with potential customers. However, there…
As marketing costs continue to rise, it becomes more practical and profitable to focus a significant portion of your sales efforts on customer retention. Here are five marketing steps you can take to improve your customer retention and keep your existing customers happy and willing to buy.
Your brand is your company’s identity. Carefully constructed and nurtured, it communicates the important characteristics of your company, as well as your products and services.
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