Marketing to your existing customers and using marketing to expand is obviously important for any small business. Radius marketing, which targets people around a certain address, could be just what your company needs. Keep reading to learn more about this style of marketing and how it can help you retain your current customers and find…
Your customer database has great value as a source of marketing data that can drive your business to increased sales, better customer retention and greater profitability.
The basic information you maintain on your customers is extremely useful, but a well-managed customer database can be much more than a simple repository of customer data. You can also use it as an effective lead generation tool that lets you find additional ways to serve existing customers, as well as new clients who have a…
You already know highly targeted marketing gets better results than a scattershot approach. Even so, there’s one type of targeted marketing you may be overlooking: radius marketing.
The successful search for new customers requires a targeted approach to prospecting and lead generation. Targeted marketing techniques such as radius marketing can give you a way to accurately identify the potential customers who are most likely to respond favorably to your product and service offerings.
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