Real Estate Prospecting Letters: How to Write a High-Converting Letter
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Real Estate Prospecting Letters: How to Write a High-Converting Letter

In today’s competitive housing market, real estate prospecting letters remain one of the most effective and often underutilized marketing tools for attracting new clients. Unlike generic emails or online ads, a well-crafted letter feels personal, local, and relationship-driven. This is exactly what today’s buyers and sellers are looking for. When done right, real estate outreach letters can generate listing…

Halo Programs Named to HousingWire’s 2020 Tech100 List
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Halo Programs Named to HousingWire’s 2020 Tech100 List

Halo Programs is recognized among leading technology solutions in the real estate industry. Halo Programs’ MyLeadDashboard, an automated marketing solution for the residential real estate industry, was named to HousingWire’s 2020 TECH100 list on March 2. MyLeadDashboard drives repeat business for agents with automated client follow-up and hands-free “just listed/just sold” prospecting programs. “Our company’s…

Guide to Selecting the Best Real Estate Marketing Software

Guide to Selecting the Best Real Estate Marketing Software

If you’re one of the many companies looking for the best real estate marketing software, then you’re undoubtedly familiar with just how many options are on the market. If you hope to create a shortlist of viable options for your company and its needs, then you’re going to need a set of criteria that will…

7 Ways to Generate Real Estate Leads You May Not Have Thought Of
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7 Ways to Generate Real Estate Leads You May Not Have Thought Of

Real estate professionals need to keep their lead pipeline flowing to reach their goals. When plenty of leads are coming in, it seems reasonable to generate real estate leads the same way you always have. But like any market, the real estate market fluctuates. It can be impacted by interest rates, the economy, government policy,…

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