Social proof is a fascinating and influential concept that greatly impacts real estate decisions. It happens when people look at the actions and opinions of others for guidance. In simpler terms, it’s like following the crowd, especially when you’re unsure about what to do. In real estate, social proof shows up in various ways: Peer…
You know how a great play keeps the audience hooked from start to finish? Well, selling a house is kind of like putting on a show. You want to grab people’s attention, keep them engaged, and leave them with a memorable experience. So, how do you do it? Start by turning your open house into…
Mailers are a tried-and-true marketing strategy for Realtors. They’re designed to build awareness and are most effective when done over time. Did you know that the direct mail household response rate of 5.1% is far higher than email (.6%), paid search (.6%), online ads (.2%), and social media (.4%) combined? Monthly Mailings Get Results Studies have…
Halo Programs is recognized among leading technology solutions in the real estate industry. Halo Programs’ MyLeadDashboard, an automated marketing solution for the residential real estate industry, was named to HousingWire’s 2020 TECH100 list on March 2. MyLeadDashboard drives repeat business for agents with automated client follow-up and hands-free “just listed/just sold” prospecting programs. “Our company’s…
Halo Programs to sponsor the 2020 Leading Real Estate Companies of the World Annual Conference Week. Ready to engage with leaders in real estate from around the globe? Halo Programs is pleased to announce it will be sponsoring at this year’s LeadingRE Annual Conference Week. Bringing together the power of the world’s largest community of…
Halo Programs, Inc. is pleased to announce a new integration with MooveGuru. Halo Programs’ real estate marketing software is now connected with MooveGuru’s Mover Platform. This partnership creates savings that are passed on to the consumer through their real estate agent. “This addition to MyLeadDashboard has the potential to save consumers millions on their moving…
Halo Programs, Inc. is excited to announce a new integration with Testimonial Tree. Halo Programs’ real estate marketing and mortgage CRM software is now integrated with Testimonial Tree’s online reputation management system. This partnership will benefit real estate agents and loan officers by automatically passing online reviews between the two platforms. Kirk King, President of…
To generate leads and attract new clients, real estate agents need a way to introduce themselves and keep in touch. Prospecting letters have long been an important part of real estate marketing. Many agents, though, find themselves at a loss as to what they should say. Prospecting Letter Templates Fortunately, if you’re looking for inspiration on…
Typical real estate marketing is like all other marketing in that it includes a conversion funnel in which, step by step, you try to convert a generated lead into a prospect and then a customer. The goal is to make the process as streamlined and comfortable as possible for the potential buyer. Sellers are also…
If you’re a mortgage lender, you struggle with getting new clients. So you reach out to current customers and past clients, network with realtors, and create targeted marketing campaigns. While there’s no shortage of ways to generate leads from your database, you might feel there aren’t any approaches you haven’t tried. Here are three outside-of-the-box…
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