Track Marketing Results to Know What’s Working and What to Stop Investing In
Marketing can be the single most important, and also the largest, expense for many businesses. It’s vital that you know if your marketing is working.
return on investment
3 Tips for Successful Lead Generation on a Limited Marketing Budget
Finding high-quality leads can consume a substantial portion of your marketing resources. If your budget’s limited, you’ll need to search for strategies that can promote lead generation while leaving you with enough funds and resources to pursue other marketing areas.
Improve Your Client Retention Program With Effective Tracking
Acquiring and keeping customers is the core necessity for your business. When looking for ways to improve your client retention program, you can benefit from applying a well-tested and proven metaphor to guide your actions: the sales funnel.
Neighborhood Marketing: Target a Known Demographic
Does your most promising customer base live within a 20-minute drive from you? Are these the folks who are most likely to become your frequent buyers and loyal fans? If so, it makes sense to establish a neighborhood marketing plan that lets you concentrate some resources on this market.
Cross-Selling Marketing Strategies to Propel Your Brand
By using appropriate cross-selling marketing techniques, you can substantially improve the basic transactions between customers and your company. Cross-selling allows you to enhance the customers’ experience while at the same time boosting the amount and type of products purchased, which benefits your profitability and brand awareness.
Getting the Most From Your Email Marketing Campaign
An email marketing campaign offers a convenient and inexpensive way to communicate new offers to your existing customers. In carefully managed contexts, email marketing also provides connections with thousands of potential new customers.
Setting Realistic Lead-Generation Goals
A consistent strategy for generating leads is necessary to the continued success of any business. The pursuit of leads, however, must be tempered with the historical realities of your market.
Corporate Marketing Providers: What Sets The Best Apart From The Rest?
If your business is evaluating several corporate marketing providers, it’ll take due diligence to find the right company to work with, and to choose one that fits within what your business needs. In general, there are three factors that set corporate marketing providers apart — and they’ll help you weed out the best from the…
Sales People Marketing: Connecting The Dots Of Marketing ROI
Disparity or disconnect between sales people marketing and your marketing department, regardless of the size of the teams, can significantly decrease the effectiveness of your marketing program — and its ROI.
The Value Of Marketing Consistency
When marketing consistency combines with great products and services, you’ve got a recipe for success.
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