Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Web-To-Print: 5 Things to Know
Web to print (Web2Print) allows companies to upload their own unique content, review templates, and approve the final print materials without needing to meet face-to-face with the printer. The innovation saves companies time and money on their marketing materials. It helps businesses trim unnecessary spending, get their marketing materials faster, and remain competitive. The following…
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Past Client Mortgage Marketing: What’s Missing?
Did you know that when you increase client retention just 5%, your profitability can increase an average of 75%? There’s no greater incentive than that for focusing your mortgage marketing campaigns on getting repeat business from past clients. Here’s why: Repeat clients spend a whopping 300% more than new ones and are more likely to…
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Contractor Marketing: Making the Most of Email
A lot of contractors are still stuck in the age of not collecting customer email addresses. Email marketing is a cost effective way to reach your customers. In 2017, email should definitely be a part of your contractor marketing strategy. Here are a few ways to help your business make the most of email. 1….
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Increasing the Value of Real Estate Marketing Flyers
Real estate marketing flyers can be a cost-effective marketing tool for generating leads. Are yours producing the results you’re looking for, or falling short of expectations? There are simple changes and improvements you can make that will increase their value to your overall marketing goals. Real Estate Marketing Flyers That Deliver Try these often-overlooked tweaks…
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Mortgage Marketing: Tips for Targeting Millennials
Marketing to Millennials is very different from marketing to Gen X or Baby Boomers. They’re very savvy, they’re very good at ignoring traditional advertising, and their buying habits are extremely different from the generations before them. So if you’re working in mortgage marketing and wondering how to get Millennials to buy, here are a few…
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Real Estate Marketing Techniques For Getting Referrals
Referrals are a powerful tool for real estate agents and how they get most of their business. To win those referrals, you need to be the first agent clients, prospects, and other people think of when they – or someone they know – needs your real estate expertise. Are you getting all the referrals you…
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Developing Case Studies for Your Enterprise
Case studies are a beneficial component of your enterprise marketing strategy in a variety of ways. They put a human face on the features and benefits of your product. Your potential clients and customers will relate to others who have benefited from the features you offer. Just reading about and seeing the path someone else…
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Small Business Marketing Tips – Know Your Competition
Developing small business marketing efforts that reach your target customer base and achieve the results you’re looking for can be a difficult process. When you’re running a small business in a crowded marketplace, as so many owners, cutting through the fray and reaching out to make sales or pick up new clients becomes even harder….
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Using Call to Actions to Attract Better Leads
New business prospecting involves finding new leads and nurturing them until they’re ready to buy. A contractor marketing system gives you the unique opportunity of attracting better and more qualified leads. Use the tips below to improve your contractor lead generation through specific calls to action. What is a call to action? A call to action (CTA)…
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Creating Effective Loan Officer Marketing Flyers
Marketing mortgage products and services is a challenge. One way to increase business, generate leads, and develop referrals is with loan officer marketing flyers. Effective Loan Officer Marketing Flyers What is an effective loan officer marketing flyer? Simple: the one that educates without boring your audience or coming across as too hard-sell. When you educate potential…
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Contractor Business: 4 Local Marketing Tips
When you run a local business, your marketing strategy is going to be a little different from an online business or brand. There are only a couple of specific geographical regions that you need to focus your marketing efforts on, and certain digital platforms that you should be using over others. In order to reach your people, here…
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Real Estate Marketing: Adding a Personal Touch to Emails
With all the focus on digital marketing strategies, it can be easy to forget that the personal touch still greatly matters. Studies consistently show that email is the number one go-to channel for marketers, but email campaigns have changed over the past several years. What worked just five years ago is no longer effective in…