Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
-
Anatomy of an Email Newsletter
Small business marketing requires effort, creative thinking and an understanding of tried-and-true marketing techniques that really work. To be successful when you’re trying to build a company or resources are limited, you’ll need to get clever with your marketing. Creating an email newsletter can be an ideal way to stay in touch with customers and…
-
Contractor Marketing: 3 Ways to Get More Reviews
Getting more online reviews is a great way to get the word out about your business. Reviews (both good and bad–and how you handle them) can offer your business even more credibility. And depending on the platform, some serious SEO benefits. So including online reviews in your contractor marketing strategy is a smart idea. But how…
-
Which Mortgage CRM is Best For You?
Mortgage lenders who want to maximize their value while better managing customers know that CRM software makes customer relationship management more efficient and effective. Purchasing a mortgage-specific CRM can help automate many of your day-to-day marketing and loan processing efforts, as well as facilitating marketing campaigns and customer service. The Best Mortgage CRM for Your…
-
Lead Generation Made Easy with Mortgage CRM
Story As Published in Scotsman Guide By Kirk King, President of Halo Programs, Inc. Different times require different strategies and innovations to compete in an ever-changing mortgage-lending world. In 2016, many lenders and mortgage companies turned to automated technology to help them better compete. Most of them, however, still are not using that technology to…
-
Contractor Marketing: Tips for Newsletter Creation
Sending out a newsletter consistently (weekly, monthly or quarterly) is a great way to stay top of mind for your email list. Building and nurturing an email list is also one of the most effective lead generation and conversion strategies in digital marketing. But how do you get started on your first newsletter? Sitting and…
-
Revamping Your Real Estate Direct Mail Campaign: 3 Tips
Traditional direct mail campaigns have changed dramatically, but some businesses have been slower to adapt than others. Direct mail still leads in ROI, so if your real estate marketing campaigns aren’t delivering the return you’re looking for, it may be time for an overhaul. Revamp Your Real Estate Marketing Campaigns Studies show that 66 percent of…
-
Lenders Embrace These Technologies to Improve Their Customers’ Mortgage Experience
Feature Story As Published in Great Lakes Banker Magazine By Kirk King, President of Halo Programs, Inc. Lenders don’t want to be tech companies, yet they desperately need technology. The more loans funded per employee per month, the more efficient and profitable the lending operation. Is your company’s number at least 12 loans per employee…
-
Nuts and Bolts of an Effective Mortgage CRM
If you want your mortgage business to thrive amongst your competitors, you need to ensure your mortgage CRM has the best features to generate and nurture leads, take advantage of client referrals, and put a serious emphasis on client retention. CRM stands for Customer Relationship Management, and it’s a software you can utilize to help…
-
3 Bulletproof Real Estate Marketing Tips
The good news for real estate owners, investors, and agents is that there’s no shortage of potential ways to market real estate. You know it takes time to position yourself in front of the right audience, but if your current real estate marketing efforts aren’t performing as well as you’d like, there are steps you…
-
Small Business Marketing: Improving Your Email Responses
Small business marketing is never easy. Whether you’re in a crowded marketplace trying to compete with the big boys, or you just want to continue growing so you don’t start shrinking, e-mail is likely at the fore of your thoughts. E-mail marketing can be effective, but many business users simply don’t get the responses that…
-
Web-To-Print: 5 Things to Know
Web to print (Web2Print) allows companies to upload their own unique content, review templates, and approve the final print materials without needing to meet face-to-face with the printer. The innovation saves companies time and money on their marketing materials. It helps businesses trim unnecessary spending, get their marketing materials faster, and remain competitive. The following…
-
Past Client Mortgage Marketing: What’s Missing?
Did you know that when you increase client retention just 5%, your profitability can increase an average of 75%? There’s no greater incentive than that for focusing your mortgage marketing campaigns on getting repeat business from past clients. Here’s why: Repeat clients spend a whopping 300% more than new ones and are more likely to…