Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Big Challenges Ahead for Mortgage Lead Generation
It’s quickly become a mobile-first world. Lenders who use digital marketing techniques and automation for their mortgage lead generation efforts will be one step ahead of the competition and well on their way to improving their bottom line. Here’s how to face the coming challenges by optimizing your marketing assets for today’s digital reality. Face Tomorrow’s Mortgage Lead…
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HVAC Marketing: Collecting High-Quality Testimonials
One of the best strategies for HVAC marketing is to utilize the good testimonials that your past customers have given you. There’s nothing stronger than the social proof of happy customers to make someone want to work with you. So how do you go about collecting high-quality testimonials to share on your website, on your…
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Contractor Marketing: Building a Killer Value Proposition
Do you know what a value proposition is? It’s the thing that attracts customers to your product or service. The value that your business is able to provide. And this is more than just what your product or service is. There are tons of other businesses that offer your exact same product or service. But why should…
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Why You Should Be Working With and Following-up With Renters
Marketing to renters has traditionally been used to attract first-time buyers. But in today’s market, many renters are not first-time buyers at all. For instance, renters are often in transition – changing jobs, between homes, or going through a divorce. Marketing to this diverse group can sustain your business for years to come. Real Estate…
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3 Ways to Improve Mortgage Lead Generation
It’s a fact of mortgage marketing life: to close more loans, you need a healthy supply of mortgage leads flowing into your sales pipeline. You already know that a mortgage-specific CRM offers a great way to generate high-quality leads. But if your campaigns leave you wanting more, here are three great ways to further open the…
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Small Business Marketing: Creating Instructional Videos
Building a brand as a small business competing with bigger companies, many of which have considerably larger budgets, can feel like performing a magic trick. The truth is that small business marketing is all about scale and doing as much as you can with what you have. For many small business owners, instructional videos are…
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Personalizing Products Using Web to Print Technology
Technology has improved how companies do business in many ways. It has also raised the expectations of customers. People want convenience, more options, and quality communications with companies. To earn business and keep customers loyal, your company must constantly be looking for ways to improve customer engagement. When you provide a way for customers to…
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HVAC Business: Accurate Data Is Critical
When looking at your HVAC business and determining who you’re going to market to, it’s essential to have all of the moving parts. You need to know where your leads are coming from, when in the home owning process people are most likely to come to you, and how much a new customer is worth…
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The Missing Ingredient in Your Mortgage Marketing Plan
It’s a great feeling when a plan comes together. But sometimes, the perfect plan you thought you were creating doesn’t turn out the way you envisioned. It only takes one missing piece to keep a marketing plan from rising to the top. If this important ingredient is missing from your organization’s mortgage marketing plan, now’s…
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Real Estate Marketing: 5 Tips for Boosting Repeat Business
Every Realtor needs to ask themselves “How do I get former clients to work with me again?” While technology makes it easier than ever to stay in touch, it’s the carefully nurtured personal connection that keeps people coming back. Try these tips for staying top of mind when your past clients decide to sell or…
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How to Get Your Listings Priced Right Against the Seller’s Top Objections
Do you find yourself scrambling for words when faced with a seller’s objections over your real estate listings advice? It’s not an uncommon reaction and it helps to remember that a seller views a home as one of his or her most valuable assets. Emotionally, they will almost always believe it’s worth more than the market…
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Advantages of the Web-To-Print Process
The most effective marketing campaigns are multi-channel efforts that reach all members of your target audience in a way that best suits their preference. While there has been an increased focus on social media and digital marketing campaigns because they can reach consumers quickly and at a relatively low cost, you still need effective print…