Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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3 Ways to Implement Video Marketing for Your HVAC Business
When YouTube hit the scene, people thought marketers were crazy to entertain the idea of buying into such a fad. Here we are now, entering into 2017, and video marketing has managed to make a substantial impact in today’s business economy. As an HVAC professional, you have an incredible opportunity to draw an audience at…
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HVAC Contractor Marketing Program Examples Video
There’s a certain science to HVAC marketing that doesn’t quite apply to most other industries: You need to be able to relate to the general public in a manner that’s warm and welcoming while showing your expertise at some pretty complicated (and necessary) processes. If you’re feeling overwhelmed at the idea of generating an HVAC marketing…
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Real Estate Marketing: Putting Your Smartphone to Work
Real estate agents in this day and age have everything they need at their fingertips no matter where they are. Sometimes this can be overwhelming as you try and do everything under the sun to gain new clients and keep past clients happy. So how can you put a smartphone to work for you to…
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Streamline Your Bank’s Customer Onboarding Process
A bank’s customer onboarding process is a critical function. It impacts customer experience, servicing, and relationships which, in turn, impact profits. Often considered a routine and even insignificant process, inefficient onboarding unfortunately leads to customer attrition and missed growth opportunities, including cross-selling. Many banks still have fragmented processes that prevent a seamless onboarding function. You can…
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Real Estate Marketing Program Examples Video
The real estate industry has had plenty of ups and downs over the past decade, but as the National Association of Realtors (NAR) numbers show, membership is on the rise – from a historical low in 2012 of just under a million to 1,167,595 members today. In other words, the competition among realtors is heating up….
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How to Use Emotion in Your Marketing
Today’s average consumer is exposed to so much advertising that it can be overwhelming. That’s why many marketing experts say that millennials are the first generation that is truly hard to reach through your average advertising campaign. Data on millennials aside, marketing still has a place in today’s world, and without it, your company will…
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Retention Marketing: Personalization of Corporate Brands
The concept of retention marketing is simple: Take action to increase the likelihood that your customers will purchase from you again. Everyone understands that retaining existing customers is less costly than acquiring new customers. That is common sense. But, personalization of your corporate brand does more than save marketing dollars – it strengthens the bond…
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Attract More Mortgage Clients With Content Marketing
Content marketing is ideal for a wide range of businesses, but is particularly well-suited for the mortgage industry. It’s a powerful way to build trust with prospects and cut through the false promises that can lead to disappointment. Mortgage content marketing lets you create and distribute valuable and relevant content to an audience looking for…
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2 Reasons Customers Say No to Maintenance Contracts
In an industry that is equal parts excellent service, stellar work, and outstanding reputation, it’s no wonder why repeat business is so essential to the successful operation of a contractor’s company. Of course, the more contracts you have signed for future work, the easier your workflow and budgeting will be. This begs the age-old contractor question:…
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4 Inbound Marketing Tips for Busy Contractors
You’re one busy contractor. You hardly find time in your day to make it from one appointment to the next, let alone sit in your office and mull over your next major marketing campaign. While it’s a great problem to have, it can come back to bite you if you don’t keep your pipeline filled…
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How to Resuscitate a Lifeless Listing
No real estate agent wants a lifeless listing on their hands. If you currently have a listing that has surpassed your area’s average day on market, try a few fresh real estate marketing ideas to bring it back to life. How to Resuscitate a Lifeless Listing Market to your target audience. Each listing has a target audience…