Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Attract More Mortgage Clients With Content Marketing
Content marketing is ideal for a wide range of businesses, but is particularly well-suited for the mortgage industry. It’s a powerful way to build trust with prospects and cut through the false promises that can lead to disappointment. Mortgage content marketing lets you create and distribute valuable and relevant content to an audience looking for…
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2 Reasons Customers Say No to Maintenance Contracts
In an industry that is equal parts excellent service, stellar work, and outstanding reputation, it’s no wonder why repeat business is so essential to the successful operation of a contractor’s company. Of course, the more contracts you have signed for future work, the easier your workflow and budgeting will be. This begs the age-old contractor question:…
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4 Inbound Marketing Tips for Busy Contractors
You’re one busy contractor. You hardly find time in your day to make it from one appointment to the next, let alone sit in your office and mull over your next major marketing campaign. While it’s a great problem to have, it can come back to bite you if you don’t keep your pipeline filled…
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How to Resuscitate a Lifeless Listing
No real estate agent wants a lifeless listing on their hands. If you currently have a listing that has surpassed your area’s average day on market, try a few fresh real estate marketing ideas to bring it back to life. How to Resuscitate a Lifeless Listing Market to your target audience. Each listing has a target audience…
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Past Customer Marketing Is Your Best Source For New Leads
You are constantly looking for new customers. Be sure you take full advantage of the valuable resource of past customers for new leads. Those customers you spent so much time and effort attracting in the first place have a very strong opinion of your company based on their history with you. By focusing on providing…
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5 Digital Marketing Secrets for Mortgage Lenders
Digital channels allow mortgage marketers to identify their target audience and increase lead generation. If you’re struggling with digital marketing, take solace in the fact that you’re not alone. Many mortgage lenders have difficulty putting together a digital marketing plan. We’ve compiled five digital marketing secrets you may not have heard about that can help…
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Contractor Marketing 5-Year Campaign Samples
Making the most of your contractor marketing efforts requires a bit of relationship building and a lot of commitment to your brand. When you combine these two elements, the rest will come naturally. As a contractor, you should see your customers as seasonal consumers with year-round needs. Because your pool of potential buyers operates largely on…
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3 Outside-of-the-Box Ways to Generate Mortgage Leads
If you’re a mortgage lender, you struggle with getting new clients. So you reach out to current customers and past clients, network with realtors, and create targeted marketing campaigns. While there’s no shortage of ways to generate leads from your database, you might feel there aren’t any approaches you haven’t tried. Here are three outside-of-the-box…
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Real Estate Marketing 5-Year Follow-up Program Samples
Is your real estate marketing campaign meeting its goals of opening the door to referrals, repeat business, and long-term success? A 5-year follow-up plan that automatically sends customers milestone communications offers a wealth of benefits to amplify and capitalize on your real estate marketing efforts. Long-Term Dedication to Real Estate Marketing Still a Must An…
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5 Biggest Mistakes in Corporate Blogging
An engaging and informative blog is an essential part of your company’s digital marketing strategy. Many company owners and managers make the same mistakes as others and fall behind their competition by making a halfhearted attempt at corporate blogging. Avoid these five common blogging mistakes: Not using social media effectively Social media allows you to…
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5 Steps to a Successful Prospecting Program
Technology, consumer buying habits, responses to advertising, and the condition of the economy all change, but the need for companies to prospect effectively always remains. Planning and launching a prospecting program is seldom a favorite activity for anyone. It can be difficult to find the best course for your company. These five steps will get…