Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Past Customer Marketing Is Your Best Source For New Leads
You are constantly looking for new customers. Be sure you take full advantage of the valuable resource of past customers for new leads. Those customers you spent so much time and effort attracting in the first place have a very strong opinion of your company based on their history with you. By focusing on providing…
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5 Digital Marketing Secrets for Mortgage Lenders
Digital channels allow mortgage marketers to identify their target audience and increase lead generation. If you’re struggling with digital marketing, take solace in the fact that you’re not alone. Many mortgage lenders have difficulty putting together a digital marketing plan. We’ve compiled five digital marketing secrets you may not have heard about that can help…
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Contractor Marketing 5-Year Campaign Samples
Making the most of your contractor marketing efforts requires a bit of relationship building and a lot of commitment to your brand. When you combine these two elements, the rest will come naturally. As a contractor, you should see your customers as seasonal consumers with year-round needs. Because your pool of potential buyers operates largely on…
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3 Outside-of-the-Box Ways to Generate Mortgage Leads
If you’re a mortgage lender, you struggle with getting new clients. So you reach out to current customers and past clients, network with realtors, and create targeted marketing campaigns. While there’s no shortage of ways to generate leads from your database, you might feel there aren’t any approaches you haven’t tried. Here are three outside-of-the-box…
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Real Estate Marketing 5-Year Follow-up Program Samples
Is your real estate marketing campaign meeting its goals of opening the door to referrals, repeat business, and long-term success? A 5-year follow-up plan that automatically sends customers milestone communications offers a wealth of benefits to amplify and capitalize on your real estate marketing efforts. Long-Term Dedication to Real Estate Marketing Still a Must An…
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5 Biggest Mistakes in Corporate Blogging
An engaging and informative blog is an essential part of your company’s digital marketing strategy. Many company owners and managers make the same mistakes as others and fall behind their competition by making a halfhearted attempt at corporate blogging. Avoid these five common blogging mistakes: Not using social media effectively Social media allows you to…
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5 Steps to a Successful Prospecting Program
Technology, consumer buying habits, responses to advertising, and the condition of the economy all change, but the need for companies to prospect effectively always remains. Planning and launching a prospecting program is seldom a favorite activity for anyone. It can be difficult to find the best course for your company. These five steps will get…
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Elements of an Effective Contractor Tuneup Reminder Postcard
Everything a heating & cooling contractor comes into contact with on a daily basis requires a tune up from time to time. Although you’re fully aware of this as a business leader, many of your customers may find themselves letting the maintenance of their household items fall to the bottom of their to-do list when life gets…
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Join Halo Programs at the 2016 MBA Annual Convention & Expo
Halo Programs is pleased to announce we’ll be unveiling our newest product at the Mortgage Bankers Association’s Annual Convention & Expo in Boston, Massachusetts, from October 23-26. MyCRMDashboard.com is here! Join us at booth #131 and be among the first to demo MyCRMDashboard.com and learn about how our mortgage marketing solutions are helping mortgage lenders, banks, and credit…
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Join Halo Programs at the 2016 HVAC/R Expo of Michigan
Ready to dig in and really learn about contractor marketing straight from the source? We’re excited to announce that Halo Programs will be a major player in this year’s 2016 HVAC/R Expo of Michigan presented by Behler-Young! The HVAC/R Expo of Michigan is a major event, and contractors from far and wide will converge on Suburban…
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5 Ways to Boost Mortgage Lead Generation With a CRM
CRM software offers a quick method for growing your pipeline by finding more high-quality leads. A multi-faceted mortgage lead generation approach that helps you build your mortgage business and increase sales, customer relationship management applications are an invaluable tool for simplifying the entire sales process. And when you automate the sales process, you get to spend…
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Top Tips for Real Estate Marketing on LinkedIn
If you have mastered your business page on Facebook and you can tweet with the best of them, you may be wondering what type of social media you can use next to reach out and increase your real estate leads. The next place for you to head may be LinkedIn. You may wonder what LinkedIn can…