Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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3 Benefits of Using Corporate Just Sold Mailers
Real estate agents must spend some time marketing everyday. Many top salespeople advise new agents: “If you are not selling, you are marketing.” While the real estate industry is among the first to adopt new technology, some of the most effective marketing techniques are time tested methods that have been around for many years. One…
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How to Use Print Mail to Increase Your Repeat HVAC Business
Studies have shown time and again that repeat customers generate more revenue and profits for your business than merely finding new customers will. Retaining these customers over time is crucial for maximizing profits for your contracting business. Therefore, one thing you may want to determine is how HVAC contractors use print mail to get these customers to come…
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How to Get the Most out of Your HVAC Co-op Marketing Dollars
Being a member of a co-op or working with certain manufacturers usually comes with many benefits. From cost savings to increased exposure, every member of the co-op should feel that they’re part of something bigger that makes each participating business a little better. Marketing is an essential ingredient in this mix, so here are some…
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Does Your Real Estate Client Follow-Up Need a Little Work?
The majority of your clients are probably extremely pleased with the service you’ve provided them. That’s good news, because it means they’ll likely recommend you to others and use your services again themselves. Client loyalty is one of your most valuable marketing assets, but you need to stay on a client’s radar if you want…
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4 Ways to Improve Your Mortgage Marketing Communications
You’ve got your marketing program set and you’re sending out regular communications, but you’re not getting the response you expected. Your program may need help. Look over these ideas for making your mortgage marketing communications more effective. 1.) Target your marketing. Some marketing programs send mass mailings indiscriminately. To make every dollar count, create targeted mailings…
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4 Things to Include In Your Next Real Estate Mailer
Direct mail is a great way to target a neighborhood or area. It lets your “farm” or target audience know more about your business, and it helps you stand out against your competition. When it comes to sending out real estate mailers, there are a few key things you need to add to get your audience’s attention….
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The Advantages of a Keep-in-Touch Program for Mortgage Professionals
Mortgage professionals occupy a unique position in the financial world. The home is the largest purchase most consumers will ever make; very few homebuyers have the funds available to purchase a home outright. As a mortgage professional, you are an essential part of making the dream of home ownership into reality. Underwriting mortgages can be profitable, but…
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3 Steps to Automating Your Corporate Marketing
With more marketing channels available today than ever before, automating corporate marketing is the best way to streamline marketing and ensure you maintain a consistent message and image across all the channels. Ideally, it will increase internal efficiency and keep your customers coming back. Online and offline Many larger companies today are hiring marketing employees…
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Invitation Mailers: How to Make Sure Your Next Event is a Huge Success
Events are a huge part of getting new customers to work with your company for many small businesses. That’s true of all sorts of companies, from art galleries to car dealerships to service-based businesses like landscape designers and insurance agencies. Knowing how to design and create an invitation mailing successfully can be tricky, however. In…
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Developing a Company Cross Selling Campaign
A company cross selling campaign is a great way to capitalize on your hard-earned customer base. With cross selling, you already know your audience and that they are both aware and interested in your products and services. Lead generation and acquisition of new customers cost significantly more than maintaining a relationship with existing customers and…
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3 Ways Contractors Can Increase Their Referral Business
Generating revenue for your HVAC business is paramount to continued success. Your reputation in the community and the quality of the work you do is vital. Relying on the hope that customers just wander in the door and provide a steady stream of income will not do. What you need is a contractor referral business…
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Ideas to Make Your Contractor Direct Mail Campaign Pop
Marketing is all about setting yourself apart from your competition and standing apart from the rest. If your contractor direct mail doesn’t pop, it might end up having negative effects when it comes time to calculate your marketing ROI. Before you put the postage on your next contractor direct mail pieces, check out these tips…