Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Communicating with Customers: Finding the Best Ways to Get Your Message Across
Your customers keep your business afloat and your bottom line in the black. As a small business owner, they’re clearly your biggest asset and one you need to retain at all costs. Doing that isn’t always easy though. One of the main reasons a small business can lose customers, or never get enough of them…
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The Keys to Designing Effective Corporate Marketing Programs
Designing effective corporate marketing programs on your mind? Many focus on their business plan, but do not give adequate time and attention to the marketing plans necessary to make their business plan a reality. The following are four keys for designing effective corporate marketing programs. Identify your customers You should always begin by describing your target…
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Halo Programs to Exhibit at the 2016 ACCA Conference & IE3 Expo
We’re excited to share that Halo Programs will be exhibiting at this year’s ACCA Conference & IE3 Expo, and we can’t wait to be a part of the action! This year, Charlotte, NC will play host to one of our favorite events from March 10th through the 13th. The Charlotte Convention Center is where contractors and…
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3 HVAC Marketing Tips to Expand Your Business While You Save Time & Money
HVAC marketing, like marketing for any industry, requires a certain savvy and finesse that’s meant specifically for your target market. If you think that stellar marketing has to cost an arm and a leg in both time and money, take a look at these tips. Time and your bottom line will stay on your side while…
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How to Get Traction With Co-Branded Mortgage Marketing
Co-branded marketing occurs when two brands with related products team up to win customers. While you may not have heard of co-branded marketing, you have almost certainly seen it before. When you go to the grocery store, you invariably find certain types of products displayed close to each other. Whether it is cookies and milk,…
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2016 Leading Real Estate Companies of the World Conference
Halo Programs is looking forward to exhibiting at this year’s premiere event for LeadingRE members, taking place February 24-26 at the Fontainebleau in Miami. At the 2016 Leading Real Estate Companies of the World® Annual Conference, real estate professionals have an incredible opportunity to learn from some of the top thought leaders in the industry….
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Building a Prospect List: Where’s The Money?
Every business needs new customers, but finding them isn’t easy. After all, most customers that would be interested in your services won’t come knocking your door down with their money in hand. That’s where a prospect list comes in handy. At its simplest, a prospect list is a group of contacts you should call to…
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3 Benefits of Using Corporate Just Sold Mailers
Real estate agents must spend some time marketing everyday. Many top salespeople advise new agents: “If you are not selling, you are marketing.” While the real estate industry is among the first to adopt new technology, some of the most effective marketing techniques are time tested methods that have been around for many years. One…
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How to Use Print Mail to Increase Your Repeat HVAC Business
Studies have shown time and again that repeat customers generate more revenue and profits for your business than merely finding new customers will. Retaining these customers over time is crucial for maximizing profits for your contracting business. Therefore, one thing you may want to determine is how HVAC contractors use print mail to get these customers to come…
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How to Get the Most out of Your HVAC Co-op Marketing Dollars
Being a member of a co-op or working with certain manufacturers usually comes with many benefits. From cost savings to increased exposure, every member of the co-op should feel that they’re part of something bigger that makes each participating business a little better. Marketing is an essential ingredient in this mix, so here are some…
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Does Your Real Estate Client Follow-Up Need a Little Work?
The majority of your clients are probably extremely pleased with the service you’ve provided them. That’s good news, because it means they’ll likely recommend you to others and use your services again themselves. Client loyalty is one of your most valuable marketing assets, but you need to stay on a client’s radar if you want…
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4 Ways to Improve Your Mortgage Marketing Communications
You’ve got your marketing program set and you’re sending out regular communications, but you’re not getting the response you expected. Your program may need help. Look over these ideas for making your mortgage marketing communications more effective. 1.) Target your marketing. Some marketing programs send mass mailings indiscriminately. To make every dollar count, create targeted mailings…