Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Must-Have Tools for Mortgage Lead Generation
Without customers, you have no business. Without new customers, you have no growth. You know that gathering leads is crucial to continued success in your mortgage business. With the changing landscape in everything related to real estate, what are the must-have tools for mortgage lead generation today? Social Media You’re no doubt in one of…
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How to Sell More to Your HVAC Customers with Cross-Selling
As a contractor, you’re a Jack of Many Trades, and you’re well-connected within the home improvement and fix-it communities. These are great attributes that can lead to success, especially when you consider that many of your customers have more than a single need when they call upon you to help them with their homes. Contractor…
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Creative Ideas for the Best Sold Postcards
In real estate, if you’re not busy selling, you’re busy marketing. And while there are many impressive ways to market, one of the most proven techniques is sending out just sold real estate postcards. Real estate postcards have endured the test of time for good reason—they work. With the right design and lead generation built…
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Developing a Better Mortgage Lead Management System
In any industry, attracting and maintaining customers is a necessary part of doing business. The first step to getting customers is getting leads. There are many potential sources of leads; here are a few common sources: Website In the modern connected world, your website is your primary point of contact with potential customers. When people…
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4 Real Estate Marketing Rules You Should Break
While traditional real estate marketing techniques should be respected (they wouldn’t be traditional if they didn’t work), the biggest results usually go to those willing to periodically buck the tried and true. A strong web presence and memorable business cards will always be important, but there are times that breaking out of your rut is…
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Attracting Top Talent: 3 Things Your Firm Should Be Doing
Regardless of your industry, it is a people business. Attracting top talent is on the mind of every business owner and manager. The basics of a good salary, retirement plans, and other benefits must be in place. But to keep top talent, you also have to provide job satisfaction. Just as acquiring customers is highly competitive,…
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Customer Retention: Elements of an Effective Contractor Newsletter
Bringing back consistently loyal customers to your HVAC company for service should always be a company objective. A loyal customer base provides the backbone of your business revenues, much more so than generating new business does. Many marketing methods are available to keep customers returning for service that can be effective when deployed properly to your customer…
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Improve Your HVAC Lead Generation: Better Leads Than PPC
There was a time, not too long ago, when PPC (pay-per-click) advertising, all by itself, could produce an ROI worth your interest. Times have changed, and today’s consumers require a bit more work to make you worth their effort. That doesn’t mean you have to work harder; it simply means you have to adjust your…
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Is Your Website Killing Your Real Estate Business?
While up to 70% of your real estate business leads will come from your sphere and referrals, Internet marketing, including your website, can bring up to 10% of your business. This number is continually growing as new generations enter the market and older generations realize there is a lot they can do themselves before even picking up the…
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Effective Ways to Jumpstart Your Mortgage Sphere of Influence
As a mortgage lender, you provide finances to put people and businesses into properties. No matter where you do business, there are customers available. The trick is to make sure these customers know who you are and why they should be doing business with you. Your sphere of influence is the people and businesses you…
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Communicating with Customers: Finding the Best Ways to Get Your Message Across
Your customers keep your business afloat and your bottom line in the black. As a small business owner, they’re clearly your biggest asset and one you need to retain at all costs. Doing that isn’t always easy though. One of the main reasons a small business can lose customers, or never get enough of them…
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The Keys to Designing Effective Corporate Marketing Programs
Designing effective corporate marketing programs on your mind? Many focus on their business plan, but do not give adequate time and attention to the marketing plans necessary to make their business plan a reality. The following are four keys for designing effective corporate marketing programs. Identify your customers You should always begin by describing your target…