Explore Our Technology and Marketing Innovation Blog

Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.

A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.

We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!

  • Need Backside Marketing? Make The Most Of Your Space

    Need Backside Marketing? Make The Most Of Your Space

    Printed direct mail marketing is an effective way to provide information to a prospect or customer while promoting your business at the same time. The primary message is displayed on the front of the material, and an additional marketing message is included on the back. You’re already paying for printing and mailing, why not make use…

  • Brand Consistency Marketing Gives Everyone The Same Playbook

    Brand Consistency Marketing Gives Everyone The Same Playbook

    Do your marketing and sales reps know how your brand consistency marketing plan works? If they don’t, that lack of information is likely to stymie your efforts. By putting together an effective program to promote brand consistency, you’ll increase revenue and drive growth. 

  • Systematic Marketing: Just Follow The Steps To Growth

    Systematic Marketing: Just Follow The Steps To Growth

    A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.

  • Turnkey Marketing Tools Need “Reach”

    Turnkey Marketing Tools Need “Reach”

    Do you already have turnkey marketing tools designed to provide convenient, comprehensive solutions to marketing and maintaining connections with clients? Hopefully you realize they’re only as effective as their reach.

  • How To Find The Right Marketing Program Provider – One Your Employees Will Get Excited About

    How To Find The Right Marketing Program Provider – One Your Employees Will Get Excited About

    When employees feel personally invested in your company, including its mission and marketing program, it can make for a more satisfying, productive experience. But it’s not easy getting your employees revved up. Engaging them in choosing the right marketing program provider from the beginning can make the difference between a program that thrives, and one…

  • Customer Loyalty: Must-Have Component Of Successful Businesses

    Customer Loyalty: Must-Have Component Of Successful Businesses

    Customers are fickle, quick to abandon a business for another deal. However, businesses can generally only succeed if they have a stable of indicators in place to ensure customer loyalty.

  • Give Personalized Email Marketing Programs The Attention They Deserve

    Give Personalized Email Marketing Programs The Attention They Deserve

    Affordability and flexibility are often the cornerstone requirements of effective personalized marketing programs. Using email marketing offers both, while giving businesses a means to showcase their brand through a series of personalized, customized messages.

  • Client Follow-Up Programs: Grow Your Numbers With Every Lead

    What’s your best source of new business leads? Your existing clients. Client follow-up programs are a must-have if your goal is to maximize customer retention while also generating quality leads.

  • Effective Corporate Branding Requires Avoiding 3 Pitfalls

    Effective corporate branding is essential if you want to be the first business that comes to mind when a customer needs your products or services. However, there are a few common mistakes that businesses make, especially when it comes to marketing online and through digital media.

  • Past-Client Marketing: Jump-Starting Your Strategy Online And Offline

    Put past-client marketing into your strategy with an email and print marketing campaign. Supplementing your printed communications with email is a low-cost way to reactivate or re-market to people who have done business with you in the past but, for what could be a variety of reasons, are no longer active customers. 

  • A How-To Guide To Building A Referral Marketing Plan

    Referral marketing plans can be especially powerful in the context of growing your business. Repeat customers who appreciate your service or products can be some of your best resources for obtaining quality leads. Here’s a quick how-to guide for building a referral marketing plan that gets results.

  • Drip Marketing Campaigns For Lead Generation

    Drip marketing is an extremely effective marketing technique that can help you generate quality leads and convert them into customers, but it can also be very time consuming.