Explore Our Technology and Marketing Innovation Blog

Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.

A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.

We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!

  • 5 Ways To Put Cross-Selling To Work For Your Business

    Cross-selling is an effective way to boost your business’ revenue — without coming across as pushy or demanding and potentially offending customers. Those tactics are likely to get your marketing materials sent to the literal and virtual trash anyway.

  • Sales People Marketing: Connecting The Dots Of Marketing ROI

    Disparity or disconnect between sales people marketing and your marketing department, regardless of the size of the teams, can significantly decrease the effectiveness of your marketing program — and its ROI.

  • The Value Of Marketing Consistency

    When marketing consistency combines with great products and services, you’ve got a recipe for success.

  • Customer Follow-Up Helps Businesses Focus On Their Most Valuable Customers

    The strength of your business’ customer follow-up processes is key to its overall success. No matter what type of customer you’re engaging with, be it a new customer, an existing one or a potential lead, customer follow-up can make or break a relationship — and a sale. 

  • Using Branded Marketing Programs To Increase Customer Loyalty

    Are your branded marketing programs helping or hurting your business? In today’s competitive, global market, businesses either thrive or dive based on the effectiveness of their brand. If your business hasn’t taken the time to develop an effective brand message, your branded marketing programs are likely to flounder.

  • 3 Perks Your Client Retention Program Should Offer

    A systematic approach to continuous, assured revenue involves developing a client retention program. By prioritizing communication with your existing customer base, you can be assured that you reap the benefits of having a strong base of loyal, committed customers.

  • Use A Customer Tracking System To Your Advantage

    A customer tracking system is the next best thing to sliced bread. Why? It can help you tap into a wealth of sales-revenue potential in your inactive client base, not to mention helping you target the right customers — new leads, existing, active customers, and more — with the right kind of marketing materials.

  • Customer Relationship Management System: 5 Must-Have Features

    Systematic customer relationship management can make all the difference in marketing return on investment.

  • Follow-Up Programs Help You Connect With Customers

    It’s no secret that long-term customers can have a significant impact on a business’ success — but only with effective follow-up programs in place.

  • Independent Contractor Marketing: 3 Must-Have Tools To Drive Sales

    Thinking about ramping up your independent contractor marketing efforts?

  • 5 Sales Prospecting Best Practices

    Sales prospecting, done right, can really boost your business’ bottom line.

  • New Customer Marketing: Find Out Why You Should Prospect Close To Home

    Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.