Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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New Customer Lead Generation: Why Referrals Must Be Part Of The Mix
It’s well known across multiple industries that new customer lead generation should be part of any effective marketing plan.
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3 Ways To Create Brand Loyalty
Brand loyalty can be a funny thing. Often, consumers develop an affinity for and loyalty to a brand without being able to describe why. But marketing gurus know why, and you can put proven methods for creating brand loyalty to work for you.
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Corporate Marketing Providers: What Sets The Best Apart From The Rest?
If your business is evaluating several corporate marketing providers, it’ll take due diligence to find the right company to work with, and to choose one that fits within what your business needs. In general, there are three factors that set corporate marketing providers apart — and they’ll help you weed out the best from the…
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5 Ways To Put Cross-Selling To Work For Your Business
Cross-selling is an effective way to boost your business’ revenue — without coming across as pushy or demanding and potentially offending customers. Those tactics are likely to get your marketing materials sent to the literal and virtual trash anyway.
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Sales People Marketing: Connecting The Dots Of Marketing ROI
Disparity or disconnect between sales people marketing and your marketing department, regardless of the size of the teams, can significantly decrease the effectiveness of your marketing program — and its ROI.
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The Value Of Marketing Consistency
When marketing consistency combines with great products and services, you’ve got a recipe for success.
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Customer Follow-Up Helps Businesses Focus On Their Most Valuable Customers
The strength of your business’ customer follow-up processes is key to its overall success. No matter what type of customer you’re engaging with, be it a new customer, an existing one or a potential lead, customer follow-up can make or break a relationship — and a sale.
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Using Branded Marketing Programs To Increase Customer Loyalty
Are your branded marketing programs helping or hurting your business? In today’s competitive, global market, businesses either thrive or dive based on the effectiveness of their brand. If your business hasn’t taken the time to develop an effective brand message, your branded marketing programs are likely to flounder.
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3 Perks Your Client Retention Program Should Offer
A systematic approach to continuous, assured revenue involves developing a client retention program. By prioritizing communication with your existing customer base, you can be assured that you reap the benefits of having a strong base of loyal, committed customers.
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Use A Customer Tracking System To Your Advantage
A customer tracking system is the next best thing to sliced bread. Why? It can help you tap into a wealth of sales-revenue potential in your inactive client base, not to mention helping you target the right customers — new leads, existing, active customers, and more — with the right kind of marketing materials.
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Customer Relationship Management System: 5 Must-Have Features
Systematic customer relationship management can make all the difference in marketing return on investment.
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Follow-Up Programs Help You Connect With Customers
It’s no secret that long-term customers can have a significant impact on a business’ success — but only with effective follow-up programs in place.