Explore Our Technology and Marketing Innovation Blog

Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.

A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.

We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!

  • How To Use QR Codes To Grow Your Business

    The mobile market is increasingly expanding, especially among the coveted Millennial generation. QR codes help to bridge the gap for many businesses, increasing the level of communication with mobile users looking for more information and those who are ready to make a purchase.

  • 4 Rules For Creating An Effective Cross-Selling Program

    One of the most efficient and cost-effective ways to boost sales is implementing a cross-selling program that targets your existing customers. And experts agree: Increasing sales from existing customers generally costs less than soliciting sales from new customers.

  • How To Boost Past Customer Reactivation Success

    Most businesses know that holding on to past customers is a priority. Knowing how to effectively implement a marketing program for past customer reactivation — and using it — will get you the results your business needs.

  • Turnkey Marketing Solutions: How To Make It Work In A Sluggish Economy

    Although some U.S. companies are seeing an uptick in the economy, others have yet to see a significant change in what’s been a sluggish business environment. If your business is still waiting for the upturn, consider getting creative with your marketing budget and looking for turnkey marketing solutions that work — in good times, as well…

  • Is Relationship Marketing The New Customer Loyalty Program?

    Loyalty programs have been around for the last century or so, but they’ve gained in popularity over the last few decades, as an increasing number of businesses have put more energy into strengthening their footholds in various market segments.

  • Brand Consistency Programs: How To Develop An Effective Strategy

    If your business is looking for a way to drive growth, brand consistency programs are the way to go.

  • How To Automate A Customer Retention Program

    Automating your customer retention program can drive its success. With minimal action required by you and your staff, you can sit back and let your program work for you — 24 hours a day, seven days a week and 365 days a year.

  • Company Branded Marketing Programs 101

    In simple terms, company branded marketing programs are really just self-promotion in action. The secret is to extend what your business does well with the ideal — and real — benefits it offers to customers.

  • A Solid Client Follow-Up System Should Include These 2 Steps

    An effective client follow-up system is a two-step process: First, it should be set up for multiple years of company branded marketing communications on varying media; second, it should allow you to measure responses and track success.

  • Generate Past Customer Leads For Sales Growth

    If your method of generating past customer leads is more lackluster than high performance, why not seek out a tried-and-true customizable program that is designed to reconnect you with your inactive customer base and give your sales team something to get excited about?

  • Business Cross-Sell Tactics That Deliver

    Need business cross-sell tactics that work? While it’s clear that successful businesses must cross sell, knowing how to put an effective program in place isn’t always easy.

  • Loyalty Marketing Program Examples: Learn What Works

    The best loyalty marketing program examples should meet these six goals if you’re looking to grow your business: Help to increase the number of new customers through referrals from satisfied customers. Stimulate more spending by existing customers. Increase customer retention. Improve brand equity. Generate exclusive leads for your specific products and services. Help measure customer satisfaction and…