Explore Our Technology and Marketing Innovation Blog

Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.

A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.

We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!

  • 3 Perks Your Client Retention Program Should Offer

    A systematic approach to continuous, assured revenue involves developing a client retention program. By prioritizing communication with your existing customer base, you can be assured that you reap the benefits of having a strong base of loyal, committed customers.

  • Use A Customer Tracking System To Your Advantage

    A customer tracking system is the next best thing to sliced bread. Why? It can help you tap into a wealth of sales-revenue potential in your inactive client base, not to mention helping you target the right customers — new leads, existing, active customers, and more — with the right kind of marketing materials.

  • Customer Relationship Management System: 5 Must-Have Features

    Systematic customer relationship management can make all the difference in marketing return on investment.

  • Follow-Up Programs Help You Connect With Customers

    It’s no secret that long-term customers can have a significant impact on a business’ success — but only with effective follow-up programs in place.

  • Independent Contractor Marketing: 3 Must-Have Tools To Drive Sales

    Thinking about ramping up your independent contractor marketing efforts?

  • 5 Sales Prospecting Best Practices

    Sales prospecting, done right, can really boost your business’ bottom line.

  • New Customer Marketing: Find Out Why You Should Prospect Close To Home

    Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.

  • How To Use QR Codes To Grow Your Business

    The mobile market is increasingly expanding, especially among the coveted Millennial generation. QR codes help to bridge the gap for many businesses, increasing the level of communication with mobile users looking for more information and those who are ready to make a purchase.

  • 4 Rules For Creating An Effective Cross-Selling Program

    One of the most efficient and cost-effective ways to boost sales is implementing a cross-selling program that targets your existing customers. And experts agree: Increasing sales from existing customers generally costs less than soliciting sales from new customers.

  • How To Boost Past Customer Reactivation Success

    Most businesses know that holding on to past customers is a priority. Knowing how to effectively implement a marketing program for past customer reactivation — and using it — will get you the results your business needs.

  • Turnkey Marketing Solutions: How To Make It Work In A Sluggish Economy

    Although some U.S. companies are seeing an uptick in the economy, others have yet to see a significant change in what’s been a sluggish business environment. If your business is still waiting for the upturn, consider getting creative with your marketing budget and looking for turnkey marketing solutions that work — in good times, as well…

  • Is Relationship Marketing The New Customer Loyalty Program?

    Loyalty programs have been around for the last century or so, but they’ve gained in popularity over the last few decades, as an increasing number of businesses have put more energy into strengthening their footholds in various market segments.