Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Small Business Marketing: Creating Instructional Videos
Building a brand as a small business competing with bigger companies, many of which have considerably larger budgets, can feel like performing a magic trick. The truth is that small business marketing is all about scale and doing as much as you can with what you have. For many small business owners, instructional videos are…
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Personalizing Products Using Web to Print Technology
Technology has improved how companies do business in many ways. It has also raised the expectations of customers. People want convenience, more options, and quality communications with companies. To earn business and keep customers loyal, your company must constantly be looking for ways to improve customer engagement. When you provide a way for customers to…
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HVAC Business: Accurate Data Is Critical
When looking at your HVAC business and determining who you’re going to market to, it’s essential to have all of the moving parts. You need to know where your leads are coming from, when in the home owning process people are most likely to come to you, and how much a new customer is worth…
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The Missing Ingredient in Your Mortgage Marketing Plan
It’s a great feeling when a plan comes together. But sometimes, the perfect plan you thought you were creating doesn’t turn out the way you envisioned. It only takes one missing piece to keep a marketing plan from rising to the top. If this important ingredient is missing from your organization’s mortgage marketing plan, now’s…
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Real Estate Marketing: 5 Tips for Boosting Repeat Business
Every Realtor needs to ask themselves “How do I get former clients to work with me again?” While technology makes it easier than ever to stay in touch, it’s the carefully nurtured personal connection that keeps people coming back. Try these tips for staying top of mind when your past clients decide to sell or…
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How to Get Your Listings Priced Right Against the Seller’s Top Objections
Do you find yourself scrambling for words when faced with a seller’s objections over your real estate listings advice? It’s not an uncommon reaction and it helps to remember that a seller views a home as one of his or her most valuable assets. Emotionally, they will almost always believe it’s worth more than the market…
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Advantages of the Web-To-Print Process
The most effective marketing campaigns are multi-channel efforts that reach all members of your target audience in a way that best suits their preference. While there has been an increased focus on social media and digital marketing campaigns because they can reach consumers quickly and at a relatively low cost, you still need effective print…
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Anatomy of an Email Newsletter
Small business marketing requires effort, creative thinking and an understanding of tried-and-true marketing techniques that really work. To be successful when you’re trying to build a company or resources are limited, you’ll need to get clever with your marketing. Creating an email newsletter can be an ideal way to stay in touch with customers and…
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Contractor Marketing: 3 Ways to Get More Reviews
Getting more online reviews is a great way to get the word out about your business. Reviews (both good and bad–and how you handle them) can offer your business even more credibility. And depending on the platform, some serious SEO benefits. So including online reviews in your contractor marketing strategy is a smart idea. But how…
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Which Mortgage CRM is Best For You?
Mortgage lenders who want to maximize their value while better managing customers know that CRM software makes customer relationship management more efficient and effective. Purchasing a mortgage-specific CRM can help automate many of your day-to-day marketing and loan processing efforts, as well as facilitating marketing campaigns and customer service. The Best Mortgage CRM for Your…
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Lead Generation Made Easy with Mortgage CRM
Story As Published in Scotsman Guide By Kirk King, President of Halo Programs, Inc. Different times require different strategies and innovations to compete in an ever-changing mortgage-lending world. In 2016, many lenders and mortgage companies turned to automated technology to help them better compete. Most of them, however, still are not using that technology to…
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Contractor Marketing: Tips for Newsletter Creation
Sending out a newsletter consistently (weekly, monthly or quarterly) is a great way to stay top of mind for your email list. Building and nurturing an email list is also one of the most effective lead generation and conversion strategies in digital marketing. But how do you get started on your first newsletter? Sitting and…