7 Ways to Generate Real Estate Leads You May Not Have Thought Of
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7 Ways to Generate Real Estate Leads You May Not Have Thought Of

ByHalo Programs

Real estate professionals need to keep their lead pipeline flowing to reach their goals. When plenty of leads are coming in, it seems reasonable to generate real estate leads the same way you always have. But like any market, the real estate market fluctuates. It can be impacted by interest rates, the economy, government policy,…

7 Ways to Get Better HVAC Leads
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7 Ways to Get Better HVAC Leads

ByHalo Programs

When you’re running an HVAC business, the more leads you can get, the better. Leads are the lifeblood of any contracting organization. But what about the quality of your leads? For example, if you’d prefer commercial contracts but most of the attention you’re getting is from homeowners, your strategy might need some adjusting. If you’ve…

Bank Marketing: Best Practices for Automation Through Your Mortgage CRM
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Bank Marketing: Best Practices for Automation Through Your Mortgage CRM

ByHalo Programs

Financial, mortgage, and bank marketing are increasingly challenging in today’s demanding environment. The mortgage lending market, once the sole purview of banks, is rapidly being taken over by nonbank lenders and other nontraditional players. During 2016, the share of first-lien, owner-occupied purchase mortgages made by nonbank mortgage companies rose from 50% to 53%, according to…

How to Save Time by Automating Your Just Listed & Just Sold Marketing Campaigns
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How to Save Time by Automating Your Just Listed & Just Sold Marketing Campaigns

ByHalo Programs

There’s something iconic about “Just Listed” and “Just Sold” yard signs. People who see them just can’t help but take a quick look at the homes behind them. But as a real estate marketing strategy, they aren’t very effective. A sign won’t reach very many people, so other strategies are necessary. Although most people today…

Is Your Mortgage CRM Hurting Loan Officer Retention?
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Is Your Mortgage CRM Hurting Loan Officer Retention?

ByHalo Programs

Mortgage companies that are staffed by top-producing loan officers can maintain consistent growth and position themselves for the future. But across the mortgage industry, recruiting and retaining loan officers is still one of the biggest challenges for lenders. Conversations about retaining top talent often veer into topics like compensation and benefits packages. But surprisingly, the…

How the Right Real Estate CRM Can Help Busy Agents Boost Productivity
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How the Right Real Estate CRM Can Help Busy Agents Boost Productivity

ByHalo Programs

Every day, real estate agents must balance an enormous number of tasks and obligations to stay productive. Technology is supposed to help you stay organized, maximize your sales capability, and streamline your communications. A real estate CRM is an ideal tool for achieving these goals, but not every real estate CRM helps busy agents become…

One of the Best Productivity ‘Hacks’ You Could Provide Your Team
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One of the Best Productivity ‘Hacks’ You Could Provide Your Team

ByHalo Programs

Story As Published in the Mortgage Bankers Association MBA Insights By Kirk King, President of Halo Programs, Inc. Loan officers’ jobs demand a blend of sales, communications, analytical and time management skills. It can be a pressure cooker of stress from realtors, buyers, and attorneys… plus deadlines, quotas, missed opportunities and long work hours. That…

Co-Branding Marketing With Preferred Partners: 3 Tips
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Co-Branding Marketing With Preferred Partners: 3 Tips

ByHalo Programs

Co-branding is a type of marketing that relies on forming strategic partnerships to increase brand awareness. Frequently used with consumer goods, fashion, and the automotive business, co-branding is also effective for service-related industries, including mortgage lenders. Co-Branded Mortgage Marketing Also known as strategic partnerships, the practice of co-branding is extremely effective at strengthening brand recognition for both parties while…

The Virtual Open House Is Changing Real Estate Marketing
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The Virtual Open House Is Changing Real Estate Marketing

ByHalo Programs

Open house visits can be a fun way for buyers to explore a new home. But a high-tech approach to the traditional Sunday search is gaining speed and offers just as much, if not more, entertainment value. The best part? It also helps real estate agents increase their listing’s exposure and makes their efforts more successful. The virtual…

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