It is not accurate to say any one marketing channel is dead and no longer worthwhile. It is important to reach your customers with a combination of both direct and indirect channels. This way, they can choose to interact and purchase your product or service in the channel best suited to them. The Digital Consumer…
Using CRM (Customer Relationship Management) software, marketing to past customers, improving websites, targeting renters, and distributing marketing materials like brochures and flyers are all common strategies lenders use for mortgage lead generation. Leads, of course, are essential if you’re in the business of financing mortgages, with every lead a possible loan customer. While all of these methods…
Generating leads is paramount to your contracting business. While this may be stating the obvious, it is critical that your website creates a responsive environment for your contractor marketing goals. Merely having a presence on the web is not good enough in the competitive marketplace. While SEO and keywords certainly help to drive web traffic for…
Contractor marketing is a very specific niche where reputation, reliability, and timing come together in ways unlike many other industries. Staying at the top of your customers’ minds and competing in an industry filled with professionals of all prices and levels of quality is far from easy, but the right contractor marketing can put…
If you have a real estate blog it’s likely you are hoping to use this blog to gain leads or at least reach out to new clients. Just writing random articles may make you feel like you are actually out there doing something, but there’s more to working a blog. 5 Must-Know Real Estate Blog…
The relevance of social media isn’t lost on most small business owners these days. With the average American spending 37 minutes on social media sites each day, the importance has never been more obvious. The problem is that many people simply don’t know how to use it in terms of effective small business marketing. Keep…
Gold was originally discovered by humans around 5000 B.C. and is so valued that most of the gold mined since that time is still in circulation. The word is commonly used to describe anything cherished, beneficial, rare and difficult to obtain. It is a good way to view your customer database. Extracting gold from the earth…
If you hope to succeed in the mortgage business, you need a steady source of new customers. Advertising and marketing have their places, but a mortgage referral program, where you reward your existing customers for providing leads on new customers, can be a highly effective tool. If you depend on high-quality, actionable leads, a customer…
If you think HVAC marketing is best done during the busy times, think again! There are tons of opportunities awaiting you with customers who need to be reminded about your services during slow times! Here are a few HVAC marketing tips to keep in mind when your appointment levels are low: 1. Thank Your Customers. …
There’s no better example of a self-motivated entrepreneur than a real estate agent. Entrepreneurs are defined by their initiative, willingness to take risks, and ability to dig in and get their hands dirty. So, what makes a successful real estate agent? While it’s important to stay on trend with the latest marketing techniques and technological…
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