Regardless of your industry, it is a people business. Attracting top talent is on the mind of every business owner and manager. The basics of a good salary, retirement plans, and other benefits must be in place. But to keep top talent, you also have to provide job satisfaction. Just as acquiring customers is highly competitive,…
Bringing back consistently loyal customers to your HVAC company for service should always be a company objective. A loyal customer base provides the backbone of your business revenues, much more so than generating new business does. Many marketing methods are available to keep customers returning for service that can be effective when deployed properly to your customer…
There was a time, not too long ago, when PPC (pay-per-click) advertising, all by itself, could produce an ROI worth your interest. Â Times have changed, and today’s consumers require a bit more work to make you worth their effort. That doesn’t mean you have to work harder; it simply means you have to adjust your…
While up to 70% of your real estate business leads will come from your sphere and referrals, Internet marketing, including your website, can bring up to 10% of your business. This number is continually growing as new generations enter the market and older generations realize there is a lot they can do themselves before even picking up the…
As a mortgage lender, you provide finances to put people and businesses into properties. No matter where you do business, there are customers available. The trick is to make sure these customers know who you are and why they should be doing business with you. Your sphere of influence is the people and businesses you…
Your customers keep your business afloat and your bottom line in the black. As a small business owner, they’re clearly your biggest asset and one you need to retain at all costs. Doing that isn’t always easy though. One of the main reasons a small business can lose customers, or never get enough of them…
Designing effective corporate marketing programs on your mind? Many focus on their business plan, but do not give adequate time and attention to the marketing plans necessary to make their business plan a reality. The following are four keys for designing effective corporate marketing programs. Identify your customers You should always begin by describing your target…
We’re excited to share that Halo Programs will be exhibiting at this year’s ACCA Conference & IE3 Expo, and we can’t wait to be a part of the action! This year, Charlotte, NC will play host to one of our favorite events from March 10th through the 13th. The Charlotte Convention Center is where contractors and…
HVAC marketing, like marketing for any industry, requires a certain savvy and finesse that’s meant specifically for your target market.  If you think that stellar marketing has to cost an arm and a leg in both time and money, take a look at these tips.  Time and your bottom line will stay on your side while…
Co-branded marketing occurs when two brands with related products team up to win customers. While you may not have heard of co-branded marketing, you have almost certainly seen it before. When you go to the grocery store, you invariably find certain types of products displayed close to each other. Whether it is cookies and milk,…
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