Some current marketing trends show signs of continued strength in 2014, and many appear to be set to become even more important to the contemporary marketer. Here are three marketing trends that are poised to undergo further refinements and become bigger factors over the coming year. Social media: As participation in platforms such as Facebook, Twitter, LinkedIn…
The start of a new year is a convenient milestone to celebrate while at the same time reviewing your lead generation tactics. Here are four of the most basic principles of lead generation. If your lead generation system is falling short in any of these areas, take the time to revamp your techniques and ensure the consistent…
A strong brand communicates a compelling message about your company. Stability, trustworthiness, care for customers–all are characteristics that a well-established brand represents. Building your brand takes careful attention to your company’s stated mission and identity and how those characteristics are presented to the world. Great care should be taken to avoid the following three major mistakes when…
As a businessperson, you know your products and services well, and you probably know who you sell to most often. But do you really know your target market as well as you should? Here are some suggestions you can use to narrow down your target market and help you see the most profitable areas for your marketing…
Email marketing remains a powerful, practical, and economical way of distributing your marketing messages to a wide audience. As you refine your email marketing processes, keep in mind the following seven areas that can help ensure your emails get opened and read.
The success of your business depends in large part on the quality of the information contained in your customer database. With poor or outdated data negatively affecting up to 40 percent of a company’s objectives, it pays to make sure your database management supports high-quality information that will return results.
Keeping clients is the goal of every company. However, the business world can be unstable, and despite all of the best efforts of a company’s management and staff, clients can leave the industry, go out of business or choose to go to one of your competitors. Here are some suggestions on how to prepare for and…
The more you know about your industry and local market, the better you’ll be able to serve your customers and grow your business. Market research is the primary technique for finding out what customers want and what services you can provide to meet market needs. Good market research requires adherence to established practices and avoidance…
Companies in all industries will be more successful if they combine new marketing approaches with well-established marketing basics. Here are six of those marketing basics that you can start applying today.
There are some old truths of business that never lose their relevance, and perhaps the most important of them is “keep your customers satisfied.” One of the easiest ways to find out what keeps your customers happy is to conduct regular customer satisfaction surveys. These types of surveys can help you in the following five important…
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